A match made in heaven: the Bubly-Bublé magic is back
When beverage brand Bubly first enlisted big band singer Michael Bublé to advertise, […]
January 2021
December 2020
What these brand reactions to viral moments tell us about marketing
Good marketing isn’t just about formulating a great strategy: it’s also about reacting […]
November 2020
Harnessing the magic of Ferris Bueller in advertising
Everybody loves Ferris! And let’s be real, how couldn’t you love the guy? […]
August 2020
A comprehensive history of everything that happened to Mr. Peanut in 2020
When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]
July 2020
Swing and miss: Fox Sports’ virtual fans give us the heebie jeebies
Though Major League Baseball has resumed, bans on large gatherings have rendered it […]
Moe’s promotes new burrito with mini picnic tables
Harnessing the popularity of a recent viral post, Moe’s Southwest Grill is promoting […]
February 2020
February’s food ads: allstars and failures
February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]
October 2019
Where did Fortnite go???
How do you boost your popularity when you are already one of the […]
Meme marketing: how to do it right
In recent years, memes have become a staple of internet culture. It wasn’t […]
The top 5 Muppets moments in marketing
Pretty much as long as they have been on TV, the Muppets have […]
August 2019
Our Top 5 Favorite Summer Marketing Campaigns
Ah, summer. The vacations, the pool parties, the sunshine. And … the heat. […]
July 2019
Creatively Using Celebrity Spots in Advertising
Once upon a time, there was a little something called a “celebrity endorsement.” […]
[Will Buyers] be drawn in by Stranger Things’ marketing strategies?
If Will Byers actually existed right now, he might find himself wondering … […]
May 2019
Business lessons we can all learn from the Kardashians
Some love the Kardashians. Others can’t stand them. But there’s one thing we […]
October 2018
Fortnite fever: A key marketing takeaway from the rise of online gaming
Within a year of its launch in 2017, Fortnite had attracted 125 million […]
