July 2020

Swing and miss: Fox Sports’ virtual fans give us the heebie jeebies

July 27th, 2020|

Though Major League Baseball has resumed, bans on large gatherings have rendered it […]

Moe’s promotes new burrito with mini picnic tables

July 7th, 2020|

Harnessing the popularity of a recent viral post, Moe’s Southwest Grill is promoting […]

February 2020

February’s food ads: allstars and failures

February 28th, 2020|

February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]

October 2019

Where did Fortnite go???

October 15th, 2019|

How do you boost your popularity when you are already one of the […]

Meme marketing: how to do it right

October 7th, 2019|

In recent years, memes have become a staple of internet culture. It wasn’t […]

The top 5 Muppets moments in marketing

October 1st, 2019|

Pretty much as long as they have been on TV, the Muppets have […]

August 2019

Our Top 5 Favorite Summer Marketing Campaigns

August 7th, 2019|

Ah, summer. The vacations, the pool parties, the sunshine. And … the heat. […]

July 2019

Creatively Using Celebrity Spots in Advertising

July 29th, 2019|

Once upon a time, there was a little something called a “celebrity endorsement.” […]

[Will Buyers] be drawn in by Stranger Things’ marketing strategies?

July 1st, 2019|

If Will Byers actually existed right now, he might find himself wondering … […]

May 2019

Business lessons we can all learn from the Kardashians

May 31st, 2019|

Some love the Kardashians. Others can’t stand them. But there’s one thing we […]

October 2018

September 2018

Fake Blockbuster created for Deadpool DVD release

September 21st, 2018|

In a strange marketing stunt for Deadpool 2, 20th Century Fox created a […]

July 2018

Country music stars warn fans about fake accounts

July 9th, 2018|

Identity theft on social media is a real danger. Blake Shelton, Kelly Clarkson, […]

June 2018

Europe trying to outlaw GIFs and memes

June 26th, 2018|

The fate of GIFs and memes is in danger with new European legislation. […]

How an egg commercial channels the hype surrounding Incredibles 2

June 1st, 2018|

The American Egg Board is getting in on the Incredibles 2 hype with […]