May 2020

February 2020

Did Bloomberg just catalyze a change in Instagram’s branded content policy?

February 21st, 2020|

Money can buy you a lot of things – but popularity isn’t necessarily […]

The OPUSfidelis Super Bowl roundup

February 3rd, 2020|

On Sunday, Americans all across the United States gathered for one of the […]

January 2020

Is the age of influencer marketing over?

January 29th, 2020|

Influencers: they were once the holy grail of targeted marketing. But have they […]

Augmented reality comes to Giant Food Stores

January 2nd, 2020|

Giant, the grocery store chain, has begun piloting an augmented reality game called […]

December 2019

Why you should consider a retargeting campaign

December 10th, 2019|

Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]

November 2019

Trader Joe’s curious commercial success

November 20th, 2019|

In an age where most businesses have a social media presence extending across […]

September 2019

What can marketers learn from shoebox packaging?

September 9th, 2019|

Most of the time, we don’t pay attention to the boxes our shoes […]

August 2019

The boldness of brandless advertising

August 26th, 2019|

Crispy, triangular, cheesy-dusty crunches of corn goodness, shrouded in that distinctive blue bag

Know […]

Hulu is feline cheeky in its latest Sports Live campaign

August 23rd, 2019|

Not everyone likes sports… but everyone loves cute and cuddly animals. To advertise […]

When Weird Works

August 15th, 2019|

JM Smuckers has launched a new ad campaign promoting Jif peanut butter, and […]

5 Critical Components of a Successful Content Strategy

August 6th, 2019|

The process of planning content can be overwhelming. What building blocks should you […]

The Do’s and Don’ts of Troll Marketing

August 2nd, 2019|

Trolls don’t just live under bridges in fairy tales anymore. They’ve invaded the […]

July 2019

Creatively Using Celebrity Spots in Advertising

July 29th, 2019|

Once upon a time, there was a little something called a “celebrity endorsement.” […]

How to use influencers to boost user-generated content

July 15th, 2019|

Just what is user-generated content, and how can you use it to your […]