January 2020

Augmented reality comes to Giant Food Stores

January 2nd, 2020|

Giant, the grocery store chain, has begun piloting an augmented reality game called […]

December 2019

Why you should consider a retargeting campaign

December 10th, 2019|

Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]

November 2019

Trader Joe’s curious commercial success

November 20th, 2019|

In an age where most businesses have a social media presence extending across […]

September 2019

What can marketers learn from shoebox packaging?

September 9th, 2019|

Most of the time, we don’t pay attention to the boxes our shoes […]

August 2019

The boldness of brandless advertising

August 26th, 2019|

Crispy, triangular, cheesy-dusty crunches of corn goodness, shrouded in that distinctive blue bag

Know […]

Hulu is feline cheeky in its latest Sports Live campaign

August 23rd, 2019|

Not everyone likes sports… but everyone loves cute and cuddly animals. To advertise […]

When Weird Works

August 15th, 2019|

JM Smuckers has launched a new ad campaign promoting Jif peanut butter, and […]

5 Critical Components of a Successful Content Strategy

August 6th, 2019|

The process of planning content can be overwhelming. What building blocks should you […]

The Do’s and Don’ts of Troll Marketing

August 2nd, 2019|

Trolls don’t just live under bridges in fairy tales anymore. They’ve invaded the […]

July 2019

Creatively Using Celebrity Spots in Advertising

July 29th, 2019|

Once upon a time, there was a little something called a “celebrity endorsement.” […]

How to use influencers to boost user-generated content

July 15th, 2019|

Just what is user-generated content, and how can you use it to your […]

“The World’s Comfiest Font”: What IKEA reveals about typography and marketing

July 9th, 2019|

IKEA has discovered the font of many blessings: a couch typeface called Soffa […]

The Significance of Visual Content in Marketing

July 5th, 2019|

Instagram! Snapchat! Tiktok! Why are these sites so popular with younger generations? While […]

June 2019

Let’s get meta: an infographic on making infographics

June 11th, 2019|

How can you construct infographics that are appealing and effective? Midori Nediger tells […]

May 2019

Business lessons we can all learn from the Kardashians

May 31st, 2019|

Some love the Kardashians. Others can’t stand them. But there’s one thing we […]