January 2021

The best branded Bernie memes

January 22nd, 2021|

On Wednesday, Joe Biden may have been the one being sworn in as […]

A match made in heaven: the Bubly-Bublé magic is back

January 21st, 2021|

When beverage brand Bubly first enlisted big band singer Michael Bublé to advertise, […]

December 2020

What these brand reactions to viral moments tell us about marketing

December 3rd, 2020|

Good marketing isn’t just about formulating a great strategy: it’s also about reacting […]

October 2020

3 Halloween creative campaigns that are scary good

October 27th, 2020|

With Halloween just days away, companies are rolling out their best seasonal campaigns […]

5 graphic design rules you shouldn’t ignore

October 26th, 2020|

Many of us who are in the marketing world aren’t graphic designers, but […]

September 2020

August 2020

A comprehensive history of everything that happened to Mr. Peanut in 2020

August 12th, 2020|

When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]

4 creative campaigns changing the corona marketing game

August 11th, 2020|

After months of blandly monolithic “We are there for you,” pandemic advertising, some […]

Space Force launches new logo

August 3rd, 2020|

Last week, the Space Force logo was released, and we pity the poor […]

July 2020

May 2020

February 2020

Did Bloomberg just catalyze a change in Instagram’s branded content policy?

February 21st, 2020|

Money can buy you a lot of things – but popularity isn’t necessarily […]

The OPUSfidelis Super Bowl roundup

February 3rd, 2020|

On Sunday, Americans all across the United States gathered for one of the […]

January 2020

Is the age of influencer marketing over?

January 29th, 2020|

Influencers: they were once the holy grail of targeted marketing. But have they […]

Augmented reality comes to Giant Food Stores

January 2nd, 2020|

Giant, the grocery store chain, has begun piloting an augmented reality game called […]