March 2020

The two-second ad: how short is too short?

March 10th, 2020|

As attention spans get shorter and shorter, many marketers are asking the question: how […]

February 2020

February’s food ads: allstars and failures

February 28th, 2020|

February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]

Did Bloomberg just catalyze a change in Instagram’s branded content policy?

February 21st, 2020|

Money can buy you a lot of things – but popularity isn’t necessarily […]

The OPUSfidelis Super Bowl roundup

February 3rd, 2020|

On Sunday, Americans all across the United States gathered for one of the […]

December 2019

Our top 5 favorite Christmas commercials

December 20th, 2019|

The Christmas season often brings some of the most funny, heartwarming, and entertaining […]

Sweet statistics for seasonal online marketing [infographic]

December 12th, 2019|

‘Tis the season for Christmas shopping, and the outlook for online marketers this […]

Why you should consider a retargeting campaign

December 10th, 2019|

Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]

November 2019

Trader Joe’s curious commercial success

November 20th, 2019|

In an age where most businesses have a social media presence extending across […]

October 2019

Twitter ends ad-free version for high-profile users

October 30th, 2019|

Did you know that there used to be an upper echelon of Twitter […]

Does high viewability always result in high recall ability?

October 25th, 2019|

Just because your ad has high viewability doesn’t mean that the users who […]

Giphy introduces arcade microgames

October 22nd, 2019|

Last week, Giphy launched a new web-based gaming platform called Giphy Arcade. Giphy […]

Interactive physical marketing 101

October 18th, 2019|

In a world increasingly focused on digital promotion, many brands underestimate the power […]

Pumpkin spice – how far is too far?

October 8th, 2019|

Autumn is here – leaves are falling, pumpkins are on porches, and the […]

The top 5 Muppets moments in marketing

October 1st, 2019|

Pretty much as long as they have been on TV, the Muppets have […]

September 2019

The growth of social media-facilitated purchases

September 26th, 2019|

Are Instagram ads effective conduits for customer purchases? Recent data indicate that Instagram […]