September 2020

Gen Z consumers have higher ad recall than other age groups, study finds

September 15th, 2020|

Gen Z consumers (13-24-year-olds) get flack for having notoriously shorter attention spans than […]

August 2020

A comprehensive history of everything that happened to Mr. Peanut in 2020

August 12th, 2020|

When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]

4 creative campaigns changing the corona marketing game

August 11th, 2020|

After months of blandly monolithic “We are there for you,” pandemic advertising, some […]

July 2020

Nike debuts new AirMax sneakers with AR twist

July 17th, 2020|

Have you ever wanted to design your own sneaker? In Nike’s latest marketing […]

Moe’s promotes new burrito with mini picnic tables

July 7th, 2020|

Harnessing the popularity of a recent viral post, Moe’s Southwest Grill is promoting […]

Vertical video ventures and Starburst’s latest ad campaign

July 2nd, 2020|

Starburst has long been famous for its iconic square fruit candies. In a […]

May 2020

COVID-19 pushes ad buying to mobile

May 22nd, 2020|

Between the shift to virtual workplaces and classrooms, virtual exercise classes, and everything […]

Utilizing user-generated content to keep your customers engaged

May 12th, 2020|

It’s no surprise that screen time has reached unprecedented levels since the implementation […]

March 2020

The two-second ad: how short is too short?

March 10th, 2020|

As attention spans get shorter and shorter, many marketers are asking the question: how […]

February 2020

February’s food ads: allstars and failures

February 28th, 2020|

February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]

Did Bloomberg just catalyze a change in Instagram’s branded content policy?

February 21st, 2020|

Money can buy you a lot of things – but popularity isn’t necessarily […]

The OPUSfidelis Super Bowl roundup

February 3rd, 2020|

On Sunday, Americans all across the United States gathered for one of the […]

December 2019

Our top 5 favorite Christmas commercials

December 20th, 2019|

The Christmas season often brings some of the most funny, heartwarming, and entertaining […]

Sweet statistics for seasonal online marketing [infographic]

December 12th, 2019|

‘Tis the season for Christmas shopping, and the outlook for online marketers this […]

Why you should consider a retargeting campaign

December 10th, 2019|

Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]