November 2019

Trader Joe’s curious commercial success

November 20th, 2019|

In an age where most businesses have a social media presence extending across […]

October 2019

Twitter ends ad-free version for high-profile users

October 30th, 2019|

Did you know that there used to be an upper echelon of Twitter […]

Does high viewability always result in high recall ability?

October 25th, 2019|

Just because your ad has high viewability doesn’t mean that the users who […]

Giphy introduces arcade microgames

October 22nd, 2019|

Last week, Giphy launched a new web-based gaming platform called Giphy Arcade. Giphy […]

Interactive physical marketing 101

October 18th, 2019|

In a world increasingly focused on digital promotion, many brands underestimate the power […]

Pumpkin spice – how far is too far?

October 8th, 2019|

Autumn is here – leaves are falling, pumpkins are on porches, and the […]

The top 5 Muppets moments in marketing

October 1st, 2019|

Pretty much as long as they have been on TV, the Muppets have […]

September 2019

The growth of social media-facilitated purchases

September 26th, 2019|

Are Instagram ads effective conduits for customer purchases? Recent data indicate that Instagram […]

Using nostalgia in marketing

September 23rd, 2019|

Did you know that research has found that feelings of nostalgia make consumers […]

Twitter stencil campaign deemed “illegal”

September 16th, 2019|

We’re all for unconventional marketing strategies – but Twitter’s recent tiff with the […]

What can marketers learn from shoebox packaging?

September 9th, 2019|

Most of the time, we don’t pay attention to the boxes our shoes […]

Five fall marketing ideas [infographic]

September 4th, 2019|

It’s September, and fall is almost upon us. This beautiful season affords unique […]

The beauty of brevity in marketing

September 3rd, 2019|

Two hippies sit on their yoga mats, extending a not-so-appealing invitation:
In our sweat […]

August 2019

Spotify’s new ad campaign plays to the app’s strengths

August 30th, 2019|

Spotify’s latest ad campaign focuses on the natural relationship between car rides and […]

You’re not crazy – Instagram ads have doubled

August 27th, 2019|

In a money-grabbing move, the amount of ads on Instagram was doubled by […]