Is all fair in social media app wars?
They say that all is fair in love and war, but what about […]
November 2019
What an IGTV channel for gummy bears tells us about mobile marketing
Haribo recently launched a “Chewy Channel” on IGTV to promote gummy products through […]
October 2019
Does high viewability always result in high recall ability?
Just because your ad has high viewability doesn’t mean that the users who […]
September 2019
The growth of social media-facilitated purchases
Are Instagram ads effective conduits for customer purchases? Recent data indicate that Instagram […]
Public reaction counts – what’s not to like?
In the world of social media, “likes” are becoming less and less likeable, […]
August 2019
You’re not crazy – Instagram ads have doubled
In a money-grabbing move, the amount of ads on Instagram was doubled by […]
Hulu is feline cheeky in its latest Sports Live campaign
Not everyone likes sports… but everyone loves cute and cuddly animals. To advertise […]
June 2019
How to optimize Facebook & Instagram rankings
Algorithms! Ranking! Relevancy!
With social media, the filtering mechanisms of different platforms can have […]
February 2019
How do you create vertical content?
As more and more content is viewed on smartphones, a need has arisen […]
Can you guess the most-liked photo on Instagram?
A dark horse recently beat out a Kylie Jenner post for the most-liked […]
January 2019
Facebook to integrate Messenger, Instagram, and WhatsApp
Mark Zuckerberg is a facing a new challenge. Facebook is making a move […]
Teens launch campaign to end child porn network on Instagram
When it was discovered that people were using a specific hashtag on Instagram […]
December 2018
5 key social media stats for 2019
Social media is ever-evolving, with many changes just in the past year. What […]
September 2018
Instagram co-founders announce resignation
Six years after selling Instagram to Facebook, co-founders Kevin Systrom and Mike Krieger […]
August 2018
Instagram hacks raise concern among users
Recent hacks of Instagram accounts have users worried about the security of their […]
