November 2019

Is all fair in social media app wars?

November 19th, 2019|

They say that all is fair in love and war, but what about […]

What an IGTV channel for gummy bears tells us about mobile marketing

November 4th, 2019|

Haribo recently launched a “Chewy Channel” on IGTV to promote gummy products through […]

October 2019

Does high viewability always result in high recall ability?

October 25th, 2019|

Just because your ad has high viewability doesn’t mean that the users who […]

September 2019

The growth of social media-facilitated purchases

September 26th, 2019|

Are Instagram ads effective conduits for customer purchases? Recent data indicate that Instagram […]

Public reaction counts – what’s not to like?

September 5th, 2019|

In the world of social media, “likes” are becoming less and less likeable, […]

August 2019

You’re not crazy – Instagram ads have doubled

August 27th, 2019|

In a money-grabbing move, the amount of ads on Instagram was doubled by […]

Hulu is feline cheeky in its latest Sports Live campaign

August 23rd, 2019|

Not everyone likes sports… but everyone loves cute and cuddly animals. To advertise […]

June 2019

How to optimize Facebook & Instagram rankings

June 4th, 2019|

Algorithms! Ranking! Relevancy!

With social media, the filtering mechanisms of different platforms can have […]

February 2019

How do you create vertical content?

February 19th, 2019|

As more and more content is viewed on smartphones, a need has arisen […]

Can you guess the most-liked photo on Instagram?

February 4th, 2019|

A dark horse recently beat out a Kylie Jenner post for the most-liked […]

January 2019

Facebook to integrate Messenger, Instagram, and WhatsApp

January 25th, 2019|

Mark Zuckerberg is a facing a new challenge. Facebook is making a move […]

Teens launch campaign to end child porn network on Instagram

January 10th, 2019|

When it was discovered that people were using a specific hashtag on Instagram […]

December 2018

5 key social media stats for 2019

December 28th, 2018|

Social media is ever-evolving, with many changes just in the past year. What […]

September 2018

Instagram co-founders announce resignation

September 25th, 2018|

Six years after selling Instagram to Facebook, co-founders Kevin Systrom and Mike Krieger […]

August 2018

Instagram hacks raise concern among users

August 23rd, 2018|

Recent hacks of Instagram accounts have users worried about the security of their […]