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November 2019

Starbucks’ seasonal cups: the good, the bad, and the ugly

November 12th, 2019|

22 years ago, Starbucks released its first seasonal to-go cup, launching a tradition […]

Coca-Cola: king of Christmas advertising

November 11th, 2019|

With their festive red branding and skillful advertising, Coca-Cola has distinguished itself as […]

Yes, a laser pointer could hack your smartspeaker

November 8th, 2019|

Did you know that your smartspeaker could be hacked with a laser? A […]

What an IGTV channel for gummy bears tells us about mobile marketing

November 4th, 2019|

Haribo recently launched a “Chewy Channel” on IGTV to promote gummy products through […]

Why you should use a password manager to keep your accounts secure

November 1st, 2019|

We’ve all been there before. Logging back into an account that you haven’t […]

October 2019

Twitter ends ad-free version for high-profile users

October 30th, 2019|

Did you know that there used to be an upper echelon of Twitter […]

Should publishers be wary of Facebook’s news tab?

October 29th, 2019|

Just a few days ago, Facebook launched a test of its news tab, […]

The 10 best Halloween commercials of all time

October 28th, 2019|

It’s spoooooky season! We’ve already covered the scariest marketing mistakes and the most […]

Does high viewability always result in high recall ability?

October 25th, 2019|

Just because your ad has high viewability doesn’t mean that the users who […]

Giphy introduces arcade microgames

October 22nd, 2019|

Last week, Giphy launched a new web-based gaming platform called Giphy Arcade. Giphy […]

Want to stay in Barbie’s dream house?

October 21st, 2019|

In honor of Barbie’s 60th anniversary, Airbnb is giving one lucky person (plus […]

Interactive physical marketing 101

October 18th, 2019|

In a world increasingly focused on digital promotion, many brands underestimate the power […]

Where did Fortnite go???

October 15th, 2019|

How do you boost your popularity when you are already one of the […]

Toys “R” Us relaunches through partnership with Target

October 14th, 2019|

It’s fair to say that most of us were heartbroken when Toys “R” […]

The top 5 scariest marketing mistakes [infographic]

October 10th, 2019|

It’s October, and Halloween is just around the corner. But forget the ghosts […]