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August 2019

When Weird Works

August 15th, 2019|

JM Smuckers has launched a new ad campaign promoting Jif peanut butter, and […]

Hinge’s Heterodox Messaging Strategy

August 13th, 2019|

Dating apps focused on facilitating serious relationships present a bit of a business […]

Aesthetic Pick of the Week: Peaky Blinders

August 12th, 2019|

Starting today, billboards advertising the latest season of BBC’s Peaky Blinders will be […]

Our Top 5 Favorite Summer Marketing Campaigns

August 7th, 2019|

Ah, summer. The vacations, the pool parties, the sunshine. And … the heat. […]

5 Critical Components of a Successful Content Strategy

August 6th, 2019|

The process of planning content can be overwhelming. What building blocks should you […]

The Secret Weapon of Relatability

August 5th, 2019|

We’ve all experienced it – that feeling as though every day is Groundhog […]

The Do’s and Don’ts of Troll Marketing

August 2nd, 2019|

Trolls don’t just live under bridges in fairy tales anymore. They’ve invaded the […]

July 2019

Old Spice and Melodramatic Storytelling

July 30th, 2019|

“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]

Creatively Using Celebrity Spots in Advertising

July 29th, 2019|

Once upon a time, there was a little something called a “celebrity endorsement.” […]

Is it Time to Join the Virtual Reality Party?

July 26th, 2019|

Imagine: you’re on your laptop at home, trying to figure out what kind […]

Snapchat Testing New “Shows” Feature

July 22nd, 2019|

As the fast-paced world of online platforms continues to grow, industry giants like […]

What Shutterstock’s latest ad tells us about images and storytelling

July 18th, 2019|

This year marks the 50th anniversary of the moon landing – and Shutterstock […]

Google’s Shoelace App: Fostering Real-life Ties of Friendship

July 17th, 2019|

Sure, your Saturday afternoon Netflix binge-fest may be a relaxing activity, but do […]

How to use influencers to boost user-generated content

July 15th, 2019|

Just what is user-generated content, and how can you use it to your […]

Does the rise of digital mean the death of print?

July 12th, 2019|

For the past few years, people across disciplines have been declaring the death […]