Google’s Socratic Takeover
This week Google revealed its purchase of the homework assistance app, Socratic. Although it […]
August 2019
Snap announces third generation of Spectacles
Just when you think you’ve seen it all…
This week Snap announced the release […]
When Weird Works
JM Smuckers has launched a new ad campaign promoting Jif peanut butter, and […]
Hinge’s Heterodox Messaging Strategy
Dating apps focused on facilitating serious relationships present a bit of a business […]
Aesthetic Pick of the Week: Peaky Blinders
Starting today, billboards advertising the latest season of BBC’s Peaky Blinders will be […]
Our Top 5 Favorite Summer Marketing Campaigns
Ah, summer. The vacations, the pool parties, the sunshine. And … the heat. […]
5 Critical Components of a Successful Content Strategy
The process of planning content can be overwhelming. What building blocks should you […]
The Secret Weapon of Relatability
We’ve all experienced it – that feeling as though every day is Groundhog […]
The Do’s and Don’ts of Troll Marketing
Trolls don’t just live under bridges in fairy tales anymore. They’ve invaded the […]
July 2019
Old Spice and Melodramatic Storytelling
“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]
Creatively Using Celebrity Spots in Advertising
Once upon a time, there was a little something called a “celebrity endorsement.” […]
Is it Time to Join the Virtual Reality Party?
Imagine: you’re on your laptop at home, trying to figure out what kind […]
Snapchat Testing New “Shows” Feature
As the fast-paced world of online platforms continues to grow, industry giants like […]
What Shutterstock’s latest ad tells us about images and storytelling
This year marks the 50th anniversary of the moon landing – and Shutterstock […]
Google’s Shoelace App: Fostering Real-life Ties of Friendship
Sure, your Saturday afternoon Netflix binge-fest may be a relaxing activity, but do […]
