From navigating crowded cities to interacting with new people, vacations can be overwhelming for many of us – especially for introverts. But what if they didn’t have to be? It was this very idea that prompted Visit Sweden to create the “Introvert Travel Agency,” a new webpage that showcases the country’s tourist offerings for those who prefer to travel without the crowds.

The Introvert Travel Agency

The Introvert Travel Agency campaign just launched this October, with initial promotions including pop-up booths in London, Berlin, and Paris, and an all-new webpage, highlighting the best Swedish activities for introverts. At the center of the campaign is a 1-minute promotional video starring a quirky, shy Swede who reveals what makes the Introvert Travel Agency unique.

Not only does the webpage feature articles highlighting the best travel locations across the country, but it also includes a 3-question quiz that helps determine your level of introverted-ness. After answering questions like, “How much personal space do you need?” and “How much small talk can you handle?,” you’ll be presented with 6 different travel packages best-suited to your vacation style – from self-guided hiking tours to dog sledding adventures.

Why is Sweden great for introverts?

Sweden sees a lower number of tourists than most other Western European countries, making it a more desirable vacation destination for the introverts among us. In addition, Swedish culture also promotes solo travel and structured socializing, while the country’s numerous lakes, forests, and islands provide safe spaces to explore the outdoors. Mattias Lundberg, associate professor of psychology at Umea University in Sweden, explains why the country is so appealing for introverts:

“For introverts, recharging is often less about being alone and more about having control over when and how we interact with others. Environments with less social pressure, more personal space and the possibility to withdraw can make it easier to regain energy. Sweden naturally offers many of these qualities, making it particularly well-suited to travelers who want to experience a destination on their own terms.”

Want to learn more? Visit The Introvert Travel Agency yourself: