May 2020

COVID-19 pushes ad buying to mobile

May 22nd, 2020|

Between the shift to virtual workplaces and classrooms, virtual exercise classes, and everything […]

Utilizing user-generated content to keep your customers engaged

May 12th, 2020|

It’s no surprise that screen time has reached unprecedented levels since the implementation […]

Where’s the beef? Wendy’s wraps up Cyber Search Challenge amidst shortages

May 8th, 2020|

In a new marketing initiative from the beloved burger chain, Wendy’s Cyber Search […]

April 2020

Meet Knox Frost, the virtual influencer WHO thinks can mitigate COVID-19

April 14th, 2020|

In a campaign to raise COVID-19 relief funds, the World Health Organization has […]

Easter consumer insights [infographic]

April 9th, 2020|

While Easter has certainly not experienced the same extent of commercialization as Christmas, […]

March 2020

How COVID-19 is changing the fundamentals of connection

March 26th, 2020|

With most of the developed world on total lockdown in recent weeks, the […]

The two-second ad: how short is too short?

March 10th, 2020|

As attention spans get shorter and shorter, many marketers are asking the question: how […]

February 2020

February’s food ads: allstars and failures

February 28th, 2020|

February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]

Lessons to learn from Iowa’s faulty app

February 10th, 2020|

The Democratic Party decided to use an app to track the results of […]

January 2020

Is the age of influencer marketing over?

January 29th, 2020|

Influencers: they were once the holy grail of targeted marketing. But have they […]

15 stats to inform your 2020 email strategy [Infographic]

January 21st, 2020|

Did you know that nearly half of the worldwide population will use email […]

December 2019

Sweet statistics for seasonal online marketing [infographic]

December 12th, 2019|

‘Tis the season for Christmas shopping, and the outlook for online marketers this […]

Why you should consider a retargeting campaign

December 10th, 2019|

Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]

November 2019

Trader Joe’s curious commercial success

November 20th, 2019|

In an age where most businesses have a social media presence extending across […]

Starbucks’ seasonal cups: the good, the bad, and the ugly

November 12th, 2019|

22 years ago, Starbucks released its first seasonal to-go cup, launching a tradition […]