October 2020

5 graphic design rules you shouldn’t ignore

October 26th, 2020|

Many of us who are in the marketing world aren’t graphic designers, but […]

What can presidential campaign merch teach us about marketing?

October 9th, 2020|

With the presidential election less than a month away, it’s crunch time for […]

September 2020

Mouth pajamas and puppy pants – the latest funny food marketing campaigns

September 25th, 2020|

Why is it that whenever something interesting happens in the marketing world, it […]

Gen Z consumers have higher ad recall than other age groups, study finds

September 15th, 2020|

Gen Z consumers (13-24-year-olds) get flack for having notoriously shorter attention spans than […]

August 2020

4 creative campaigns changing the corona marketing game

August 11th, 2020|

After months of blandly monolithic “We are there for you,” pandemic advertising, some […]

July 2020

Nike debuts new AirMax sneakers with AR twist

July 17th, 2020|

Have you ever wanted to design your own sneaker? In Nike’s latest marketing […]

May 2020

COVID-19 pushes ad buying to mobile

May 22nd, 2020|

Between the shift to virtual workplaces and classrooms, virtual exercise classes, and everything […]

Utilizing user-generated content to keep your customers engaged

May 12th, 2020|

It’s no surprise that screen time has reached unprecedented levels since the implementation […]

Where’s the beef? Wendy’s wraps up Cyber Search Challenge amidst shortages

May 8th, 2020|

In a new marketing initiative from the beloved burger chain, Wendy’s Cyber Search […]

April 2020

Meet Knox Frost, the virtual influencer WHO thinks can mitigate COVID-19

April 14th, 2020|

In a campaign to raise COVID-19 relief funds, the World Health Organization has […]

Easter consumer insights [infographic]

April 9th, 2020|

While Easter has certainly not experienced the same extent of commercialization as Christmas, […]

March 2020

How COVID-19 is changing the fundamentals of connection

March 26th, 2020|

With most of the developed world on total lockdown in recent weeks, the […]

The two-second ad: how short is too short?

March 10th, 2020|

As attention spans get shorter and shorter, many marketers are asking the question: how […]

February 2020

February’s food ads: allstars and failures

February 28th, 2020|

February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]

Lessons to learn from Iowa’s faulty app

February 10th, 2020|

The Democratic Party decided to use an app to track the results of […]