March 2020

How COVID-19 is changing the fundamentals of connection

March 26th, 2020|

With most of the developed world on total lockdown in recent weeks, the […]

The two-second ad: how short is too short?

March 10th, 2020|

As attention spans get shorter and shorter, many marketers are asking the question: how […]

February 2020

February’s food ads: allstars and failures

February 28th, 2020|

February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]

Lessons to learn from Iowa’s faulty app

February 10th, 2020|

The Democratic Party decided to use an app to track the results of […]

January 2020

Is the age of influencer marketing over?

January 29th, 2020|

Influencers: they were once the holy grail of targeted marketing. But have they […]

15 stats to inform your 2020 email strategy [Infographic]

January 21st, 2020|

Did you know that nearly half of the worldwide population will use email […]

December 2019

Sweet statistics for seasonal online marketing [infographic]

December 12th, 2019|

‘Tis the season for Christmas shopping, and the outlook for online marketers this […]

Why you should consider a retargeting campaign

December 10th, 2019|

Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]

November 2019

Trader Joe’s curious commercial success

November 20th, 2019|

In an age where most businesses have a social media presence extending across […]

Starbucks’ seasonal cups: the good, the bad, and the ugly

November 12th, 2019|

22 years ago, Starbucks released its first seasonal to-go cup, launching a tradition […]

What an IGTV channel for gummy bears tells us about mobile marketing

November 4th, 2019|

Haribo recently launched a “Chewy Channel” on IGTV to promote gummy products through […]

October 2019

Twitter ends ad-free version for high-profile users

October 30th, 2019|

Did you know that there used to be an upper echelon of Twitter […]

Does high viewability always result in high recall ability?

October 25th, 2019|

Just because your ad has high viewability doesn’t mean that the users who […]

Interactive physical marketing 101

October 18th, 2019|

In a world increasingly focused on digital promotion, many brands underestimate the power […]

Where did Fortnite go???

October 15th, 2019|

How do you boost your popularity when you are already one of the […]