As America celebrates its 250th birthday this Independence Day, many iconic brands are embracing themes of our shared heritage and patriotism in their marketing. From condiment companies to vehicle manufacturers, here’s our lineup of the brands with the best America250 campaigns of the summer.
4. Kraft Heinz: United Tastes of America
Starting in May, Kraft Heinz, an official America250 sponsor, rolled out its “biggest portfolio campaign to date” titled: “The United Tastes of America.” The campaign centers around a short promo video that highlights Kraft-Heinz’s most popular products, and is underscored by the feel-good Andy Grammer song: “Good Company.” The brand is also releasing a line of limited-edition star-shaped products, items with commemorative red, white, and blue packaging, and a website of party recipes to get America ready for the biggest BBQ day of the year.
3. Chevrolet: See the USA in Your Chevrolet
Nothing says America like country music and pickup trucks. In recognition of America’s 250th birthday, Chevrolet decided to reimagine its most famous jingle for its latest ad. Partially shot at the top of Utah’s Castleton Tower, the ad opens with country star Brooke Lee perched on the bed of an electric-blue Silverado ZR2, belting out a country remix of Dinah Shore’s: “See the USA in Your Chevrolet,” and goes on to show how Chevy vehicles can be a part of people’s lives. The ad is a call to all Americans to explore our glorious country – ideally, from a Chevrolet vehicle.
2. Coca-Cola: Drink in America
Coca-Cola may have faced consumer backlash for its AI-generated Christmas advertisements, but it’s pulling out all the stops for America’s semiquincentennial celebration. Earlier this year, Coke released its “America250 Anthem Film,” featuring a “reimagined” version of its 1970’s anthem, “I’d Like to Buy the World a Coke.” The soul-inspired remix is performed by a choir and features lyrics promoting American unity. The film presents vignettes of American life, from prairies to city streets, showcasing the beauty and diversity of our nation. Coke’s America250 campaign also features a vacation sweepstakes and a collaboration with local artists to create patriotic murals across America.
1. Jeep: The Original Superheroes
It’s no surprise that “America’s Most Patriotic Brand” is delivering the best America250 content. This summer, Jeep partnered with Marvel to create a limited-edition America250 Jeep Wrangler, featuring Captain America branding, custom red, white, and blue stitching, and even a limited edition American250 rubber duck! Earlier this month, the company released two promotional videos, “The Original Superheroes” and “Jeep Wrangler America250,” featuring the new Wrangler and the “true superheroes” of America – our Armed Forces.