August 2019

The Secret Weapon of Relatability

August 5th, 2019|

We’ve all experienced it – that feeling as though every day is Groundhog […]

July 2019

Old Spice and Melodramatic Storytelling

July 30th, 2019|

“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]

What Shutterstock’s latest ad tells us about images and storytelling

July 18th, 2019|

This year marks the 50th anniversary of the moon landing – and Shutterstock […]

Unlocking the power of irony in marketing

July 11th, 2019|

A bald man certainly would not be the first choice that comes to […]

June 2019

Livestreaming, oversharing, and cat filter fails

June 24th, 2019|

In marketing, sharing your story with your audience is of vital importance. Generating […]

Chuck-E Cheese’s weird-but-wonderful endless salad bar ad campaign

June 21st, 2019|

You’re watching sunset time lapses and montages of waterfalls play while a soothing, […]

June 2018

Infographic: What millennials think of your ads

June 19th, 2018|

Nonprofits, startups, and large corporations in 2018 have one thing in common: they […]

April 2018

Four steps for nonprofit storytelling

April 19th, 2018|

Fundraising for nonprofits is all about telling a story. But how do you […]

February 2018

Marvel’s ‘Black Panther’: A Lesson in Content Creation

February 23rd, 2018|

Marvel’s Black Panther boasts the fifth highest opening weekend gross of all time, […]

January 2018

Tips to increase your blogpost readership [Infographic]

January 22nd, 2018|

What determines whether a blogpost is ‘good’ or ‘bad’?

Most people assume that clear, […]

Gorilla channel tweet proves the internet can’t take a joke

January 8th, 2018|

Twitter is in an uproar after user @pixelatedboat posted a joke tweet with […]

December 2017

Geico’s new ad features penguins instead of the gecko

December 19th, 2017|

You’d have to live under a rock to have never seen a Geico […]

Oxford Dictionary’s word of the year is an odd choice

December 18th, 2017|

The Oxford Dictionaries Word of the Year 2017 is one you may have […]

Coke’s Christmas ad –cute or tacky?

December 12th, 2017|

One of the giants of the advertising world, Coca-Cola is always turning out […]

November 2017

Heathrow Airport charms with teddy bear Christmas ad

November 28th, 2017|

Heathrow airport captures the joy of coming home for the holidays with this charming […]