July 2021

March 2021

Mountain Dew deepfakes Bob Ross in new commercial

March 5th, 2021|

In recent years, Bob Ross’s “The Joy of Painting” tutorials have gained popularity […]

February 2021

The Super Bowl roundup: a cavalcade of cliché

February 9th, 2021|

It wasn’t advertising’s best year at the Super Bowl.

What the commercials lacked in […]

January 2021

A match made in heaven: the Bubly-Bublé magic is back

January 21st, 2021|

When beverage brand Bubly first enlisted big band singer Michael Bublé to advertise, […]

November 2020

Harnessing the magic of Ferris Bueller in advertising

November 6th, 2020|

Everybody loves Ferris! And let’s be real, how couldn’t you love the guy? […]

August 2020

October 2019

The top 5 Muppets moments in marketing

October 1st, 2019|

Pretty much as long as they have been on TV, the Muppets have […]

September 2019

Using nostalgia in marketing

September 23rd, 2019|

Did you know that research has found that feelings of nostalgia make consumers […]

August 2019

The Secret Weapon of Relatability

August 5th, 2019|

We’ve all experienced it – that feeling as though every day is Groundhog […]

July 2019

Old Spice and Melodramatic Storytelling

July 30th, 2019|

“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]

What Shutterstock’s latest ad tells us about images and storytelling

July 18th, 2019|

This year marks the 50th anniversary of the moon landing – and Shutterstock […]

Unlocking the power of irony in marketing

July 11th, 2019|

A bald man certainly would not be the first choice that comes to […]

June 2019

Livestreaming, oversharing, and cat filter fails

June 24th, 2019|

In marketing, sharing your story with your audience is of vital importance. Generating […]

Chuck-E Cheese’s weird-but-wonderful endless salad bar ad campaign

June 21st, 2019|

You’re watching sunset time lapses and montages of waterfalls play while a soothing, […]