Move over models: Puppets take the runway in Vestiarie’s upcycled fashion spot
Move over, models! Puppets are stealing the show in a new campaign from […]
March 2022
December 2021
The Top 5 Christmas Ads of 2021
It’s that time of year when advertisers roll up their sleeves, don their […]
August 2021
Whiskas targets the feline imagination in Purr More campaign
Created in collaboration with creative agency AMV BBDO, Whiskas’ “Purr More” campaign gives viewers […]
July 2021
Pedigree explores dogs’ past lives in new ads promoting pet adoption
Getting people to take home puppies should be easy, right? They’re cute, they’re […]
Scary good marketing: how Netflix reinvented the billboard to spook pedestrians
Last week, Netflix placed an interactive billboard in the Piazza 24 Maggio in […]
March 2021
Mountain Dew deepfakes Bob Ross in new commercial
In recent years, Bob Ross’s “The Joy of Painting” tutorials have gained popularity […]
February 2021
The Super Bowl roundup: a cavalcade of cliché
It wasn’t advertising’s best year at the Super Bowl.
What the commercials lacked in […]
January 2021
A match made in heaven: the Bubly-Bublé magic is back
When beverage brand Bubly first enlisted big band singer Michael Bublé to advertise, […]
November 2020
Harnessing the magic of Ferris Bueller in advertising
Everybody loves Ferris! And let’s be real, how couldn’t you love the guy? […]
August 2020
A comprehensive history of everything that happened to Mr. Peanut in 2020
When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]
October 2019
The top 5 Muppets moments in marketing
Pretty much as long as they have been on TV, the Muppets have […]
September 2019
Using nostalgia in marketing
Did you know that research has found that feelings of nostalgia make consumers […]
August 2019
The Secret Weapon of Relatability
We’ve all experienced it – that feeling as though every day is Groundhog […]
July 2019
Old Spice and Melodramatic Storytelling
“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]
What Shutterstock’s latest ad tells us about images and storytelling
This year marks the 50th anniversary of the moon landing – and Shutterstock […]