Scary good marketing: how Netflix reinvented the billboard to spook pedestrians
Last week, Netflix placed an interactive billboard in the Piazza 24 Maggio in […]
July 2021
March 2021
Mountain Dew deepfakes Bob Ross in new commercial
In recent years, Bob Ross’s “The Joy of Painting” tutorials have gained popularity […]
February 2021
The Super Bowl roundup: a cavalcade of cliché
It wasn’t advertising’s best year at the Super Bowl.
What the commercials lacked in […]
January 2021
A match made in heaven: the Bubly-Bublé magic is back
When beverage brand Bubly first enlisted big band singer Michael Bublé to advertise, […]
November 2020
Harnessing the magic of Ferris Bueller in advertising
Everybody loves Ferris! And let’s be real, how couldn’t you love the guy? […]
August 2020
A comprehensive history of everything that happened to Mr. Peanut in 2020
When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]
October 2019
The top 5 Muppets moments in marketing
Pretty much as long as they have been on TV, the Muppets have […]
September 2019
Using nostalgia in marketing
Did you know that research has found that feelings of nostalgia make consumers […]
August 2019
The Secret Weapon of Relatability
We’ve all experienced it – that feeling as though every day is Groundhog […]
July 2019
Old Spice and Melodramatic Storytelling
“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]
What Shutterstock’s latest ad tells us about images and storytelling
This year marks the 50th anniversary of the moon landing – and Shutterstock […]
Unlocking the power of irony in marketing
A bald man certainly would not be the first choice that comes to […]
June 2019
Livestreaming, oversharing, and cat filter fails
In marketing, sharing your story with your audience is of vital importance. Generating […]
Chuck-E Cheese’s weird-but-wonderful endless salad bar ad campaign
You’re watching sunset time lapses and montages of waterfalls play while a soothing, […]
June 2018
Infographic: What millennials think of your ads
Nonprofits, startups, and large corporations in 2018 have one thing in common: they […]