Did you know that Facebook – er, Meta – has released a series of videos to help small businesses showcase their products and boost engagement this holiday season? The videos offer tips on how to optimize the Shops features on Meta’s social media platforms. With experts anticipating e-commerce to be a key driver this holiday shopping season, it is vital for online storefronts to expand their reach and ensure a user-friendly experience. For Meta’s latest video: “Make the most of your Shop on Facebook and Instagram for the holidays,” Social Media Today put together a useful infographic highlighting the chief takeaways: