Harnessing the popularity of a recent viral post, Moe’s Southwest Grill is promoting their summer Barbeque Burrito and Bowl with mini picnic tables.
Incorporating a viral trend
Partnering with influencers on TikTok, Moe’s is giving away burrito-sized picnic tables. These “squirrel tables” recently gained major attention on the internet when Maria Trezza, a school aide out of work due to coronavirus, started making the adorable mini tables to keep herself occupied. When her son shared her project on Twitter in April, it went viral.
“Moose” is enjoying his little feast on one of our tables. Thank you Jen Sherwood for being one of biggest followers & sharing your little buddies ❤️🐿
A free lunch
Moe’s is giving away 25 of the mini picnic tables, which will also come with a wearable napkin and a $25 gift card, so you can try the new Barbeque Burrito. As part of the promotion, they’ve also created an ambient barbeque noises playlist – an interesting choice that may or may not be enjoyed by ASMR fans.
As a fast casual dining brand, Moe’s key consumers are a young demographic – and TikTok is one of the best ways to reach them.