A “scary-smooth” partnership
In addition to Espolòn’s product placement in the movie, the collaborators are also utilizing a variety of other traditional advertising methods in their promotional efforts, including billboards, ads on social media, and even sweepstakes. Those interested can text “ESPOLONXSCREAM” to 24272 to enter for a chance to win a pair of tickets to the film.
Upon the release of Scream VI, select U.S. theaters will be offering exclusive Scream x Espolòn drinks, such as “The Last Call,” an Espresso Martini eerily topped off with foam art featuring the villain Ghostface. For the bibacious fans that can’t wait for the premiere, Espolòn even tweeted out a cocktail recipe that can be mixed at home, dubbed “The Empire Screamer.”
When asked how Espolòn decided to team up with the Scream franchise, Sean Yelle, Senior Category Marketing Director, White Spirits at Campari America (parent company of Espolòn), commented:
“Scream has been changing the game in horror for decades past and present, captivating audiences with each movie and always remaining timely and relevant in pop culture. We’re excited to be a part of Scream VI in a way that feels culturally relevant and proves to the movie’s cult following that Espolòn is a must-have tequila. On March 10th, fans will be able to see why Espolòn is scary smooth but starting now, fans can enjoy our line of award-winning tequilas and mix up our signature cocktails as they prepare to see the film in theaters.”