Campbell’s released soup-scented candles because people were totally asking for that, right?
Ah! The ingenuity of creative marketers in the food industry. Truly, it never […]
January 2022
Oreo’s Cakesters return with the help of Blockbuster
Apparently, being nearly dead in the water as a brand isn’t entirely without […]
How to Choose a Color for Your Website [Infographic]
Did you know that 85 percent of consumers say that color significantly influences […]
December 2021
Fast fashion enters the metaverse
In a bid to broaden its appeal with teen shoppers, fast fashion brand […]
The Top 5 Christmas Ads of 2021
It’s that time of year when advertisers roll up their sleeves, don their […]
November 2021
Netflix gives away props, trips, and more in Fansgiving event
As the behemoth Netflix empire continues to stretch its tentacles ever-further across the […]
Brewing company and communications agency create beer to help cure anosmia
In France, approximately four out of five people who have recovered from COVID-19 […]
October 2021
How Squid Game blew up the marketing scene
This fall, the Hunger-Games-style Korean drama Squid Game captivated viewers across the globe. […]
Could a “Beach Mode” on parents’ phones help reduce drowning incidents?
In Sweden, drowning is the leading fatal accident for children aged 1-6. And […]
September 2021
Ford Israel partners with NGO to bring food to families in need
In its latest advertisement, Ford Israel announced it is partnering with Latet, Israel’s […]
August 2021
Whiskas targets the feline imagination in Purr More campaign
Created in collaboration with creative agency AMV BBDO, Whiskas’ “Purr More” campaign gives viewers […]
July 2021
Pedigree explores dogs’ past lives in new ads promoting pet adoption
Getting people to take home puppies should be easy, right? They’re cute, they’re […]
Scary good marketing: how Netflix reinvented the billboard to spook pedestrians
Last week, Netflix placed an interactive billboard in the Piazza 24 Maggio in […]
Heinz calls on hot dog and bun producers to eliminate superfluous buns
After decades of hearing consumers complain about having to purchase unequal amounts of […]
Is Betty Crocker’s No-Blow Candle a no-go?
Some people get paid to sit around and come up with inventions that […]