Did you know that 85 percent of consumers say that color significantly influences their purchases?

While choosing a color scheme for your logo or your website may seem like a personal preference or rudimentary part of the process, it’s important to consider how color shapes consumer impressions and behavior.

Whether you are in the early stages of logo design, launching a website, or simply want to freshen up your look, this guide offers helpful tips on using colors to your advantage. Learn how to pick a hue to induce the desired psychological response from your target audience, find a color palette that works for you, and more with the infographic below from Website Builder Expert.