Home décor company Wunderman Thompson just released a new furniture line called “The Friendly Breakup Collection” – and yes, it really can split up if you do.
Considering that divorce rates are on the rise and the average unmarried couple now stays together for less than three years, designers at Wunderman Thompson recently devised a way to make the break-up process a little easier: dividable furniture.
As Federico Fontenla, president of Fontenla group (parent company of Wunderman Thompson), recently shared:
“The Friendly Breakup Collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a collection that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed. A simple but innovative idea that meant a lot of time, dedication and a great challenge from a design and functionality point of view.”
While some people are uncomfortable with the idea of buying furniture in preparation for a breakup, Wunderman Thompson designers believe that the new line is simply a sensible solution to a common modern experience. Bruno Reggiardo, Executive Creative Director Wunderman Thompson Lima, and Augusto Landauro Head of Content Wunderman Thompson Latam commented:
“Of course, no one starts a relationship thinking about splitting up, but it does happen. That’s why Friendly Breakup Collection seeks to make those separations more friendly and practical.”
About the collection
The collection features multiple items, including a couch, two tables, and a bookshelf. Every piece is cleverly named after popular celebrity couples that have severed ties, such as the CruisMan bookshelf, the BradIston sofa, and DemiLlis coffee table. As if separable furniture isn’t already convenient enough, the company also gives customers the option to split the cost of the items between two credit cards when you go to check out, so that there’s no question about who owns what.