5 graphic design rules you shouldn’t ignore
Many of us who are in the marketing world aren’t graphic designers, but […]
October 2020
September 2020
Mouth pajamas and puppy pants – the latest funny food marketing campaigns
Why is it that whenever something interesting happens in the marketing world, it […]
August 2020
A comprehensive history of everything that happened to Mr. Peanut in 2020
When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]
4 creative campaigns changing the corona marketing game
After months of blandly monolithic “We are there for you,” pandemic advertising, some […]
Space Force launches new logo
Last week, the Space Force logo was released, and we pity the poor […]
July 2020
Vertical video ventures and Starburst’s latest ad campaign
Starburst has long been famous for its iconic square fruit candies. In a […]
May 2020
Where’s the beef? Wendy’s wraps up Cyber Search Challenge amidst shortages
In a new marketing initiative from the beloved burger chain, Wendy’s Cyber Search […]
February 2020
Did Bloomberg just catalyze a change in Instagram’s branded content policy?
Money can buy you a lot of things – but popularity isn’t necessarily […]
The OPUSfidelis Super Bowl roundup
On Sunday, Americans all across the United States gathered for one of the […]
January 2020
Is the age of influencer marketing over?
Influencers: they were once the holy grail of targeted marketing. But have they […]
Augmented reality comes to Giant Food Stores
Giant, the grocery store chain, has begun piloting an augmented reality game called […]
December 2019
Why you should consider a retargeting campaign
Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]
November 2019
Trader Joe’s curious commercial success
In an age where most businesses have a social media presence extending across […]
September 2019
What can marketers learn from shoebox packaging?
Most of the time, we don’t pay attention to the boxes our shoes […]
August 2019
The boldness of brandless advertising
Crispy, triangular, cheesy-dusty crunches of corn goodness, shrouded in that distinctive blue bag
Know […]