Most of us think of Cinderella when we hear about glass slippers, but for Sydney Swans player Buddy Franklin, running away from the ball was never an option.
A glass slipper and a ball
As the legendary Australian rules football player drew near to kicking his 1000th goal, the Sydney Swans joined forces with FurphyBeer to commemorate the occasion by creating a glass-blown replica of the player’s size 13 boot.
10 copies total were made of the glass sculpture, which fans could enter to win by posting a video or photo of themselves celebrating the historic moment, including the hashtag #unBuddybelievable and tagging @furphybeer.
A historic moment
Just this week, following the launch of the campaign, Franklin became the league’s sixth player to reach the landmark 1000-goal achievement.
Though FurphyBeer is already an official partner of the Aussie team, this campaign was created in conjunction with agency Thinkerbell. Malcolm Eadie, Brand Director Craft and Premium at Lion portfolio, parent company of FurphyBeer shares:
“As a brand, Furphy has always celebrated the art of great Australian storytelling and there’s no doubt Franklin’s 1000th goal will go down as an epic story for fans. So we thought what better way to commemorate the milestone than with a piece of memorabilia that’s equally as rare.”
Note: Glass slipper does not guarantee marriage to an eligible royal.