Why you should consider a retargeting campaign
Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]
December 2019
November 2019
Trader Joe’s curious commercial success
In an age where most businesses have a social media presence extending across […]
Starbucks’ seasonal cups: the good, the bad, and the ugly
22 years ago, Starbucks released its first seasonal to-go cup, launching a tradition […]
What an IGTV channel for gummy bears tells us about mobile marketing
Haribo recently launched a “Chewy Channel” on IGTV to promote gummy products through […]
October 2019
Twitter ends ad-free version for high-profile users
Did you know that there used to be an upper echelon of Twitter […]
Does high viewability always result in high recall ability?
Just because your ad has high viewability doesn’t mean that the users who […]
Interactive physical marketing 101
In a world increasingly focused on digital promotion, many brands underestimate the power […]
Where did Fortnite go???
How do you boost your popularity when you are already one of the […]
Toys “R” Us relaunches through partnership with Target
It’s fair to say that most of us were heartbroken when Toys “R” […]
The top 5 scariest marketing mistakes [infographic]
It’s October, and Halloween is just around the corner. But forget the ghosts […]
Pumpkin spice – how far is too far?
Autumn is here – leaves are falling, pumpkins are on porches, and the […]
September 2019
Using nostalgia in marketing
Did you know that research has found that feelings of nostalgia make consumers […]
Giphy to measure branded gifs in new partnership
In a new partnership with data company Moat, Giphy will be measuring ad […]
Twitter stencil campaign deemed “illegal”
We’re all for unconventional marketing strategies – but Twitter’s recent tiff with the […]
What can marketers learn from shoebox packaging?
Most of the time, we don’t pay attention to the boxes our shoes […]