Lessons to learn from Iowa’s faulty app
The Democratic Party decided to use an app to track the results of […]
February 2020
January 2020
Is the age of influencer marketing over?
Influencers: they were once the holy grail of targeted marketing. But have they […]
15 stats to inform your 2020 email strategy [Infographic]
Did you know that nearly half of the worldwide population will use email […]
December 2019
Sweet statistics for seasonal online marketing [infographic]
‘Tis the season for Christmas shopping, and the outlook for online marketers this […]
Why you should consider a retargeting campaign
Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]
November 2019
Trader Joe’s curious commercial success
In an age where most businesses have a social media presence extending across […]
Starbucks’ seasonal cups: the good, the bad, and the ugly
22 years ago, Starbucks released its first seasonal to-go cup, launching a tradition […]
What an IGTV channel for gummy bears tells us about mobile marketing
Haribo recently launched a “Chewy Channel” on IGTV to promote gummy products through […]
October 2019
Twitter ends ad-free version for high-profile users
Did you know that there used to be an upper echelon of Twitter […]
Does high viewability always result in high recall ability?
Just because your ad has high viewability doesn’t mean that the users who […]
Interactive physical marketing 101
In a world increasingly focused on digital promotion, many brands underestimate the power […]
Where did Fortnite go???
How do you boost your popularity when you are already one of the […]
Toys “R” Us relaunches through partnership with Target
It’s fair to say that most of us were heartbroken when Toys “R” […]
The top 5 scariest marketing mistakes [infographic]
It’s October, and Halloween is just around the corner. But forget the ghosts […]
Pumpkin spice – how far is too far?
Autumn is here – leaves are falling, pumpkins are on porches, and the […]