Easter consumer insights [infographic]
While Easter has certainly not experienced the same extent of commercialization as Christmas, […]
April 2020
March 2020
How COVID-19 is changing the fundamentals of connection
With most of the developed world on total lockdown in recent weeks, the […]
The two-second ad: how short is too short?
As attention spans get shorter and shorter, many marketers are asking the question: how […]
February 2020
February’s food ads: allstars and failures
February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]
Lessons to learn from Iowa’s faulty app
The Democratic Party decided to use an app to track the results of […]
January 2020
Is the age of influencer marketing over?
Influencers: they were once the holy grail of targeted marketing. But have they […]
15 stats to inform your 2020 email strategy [Infographic]
Did you know that nearly half of the worldwide population will use email […]
December 2019
Sweet statistics for seasonal online marketing [infographic]
‘Tis the season for Christmas shopping, and the outlook for online marketers this […]
Why you should consider a retargeting campaign
Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]
November 2019
Trader Joe’s curious commercial success
In an age where most businesses have a social media presence extending across […]
Starbucks’ seasonal cups: the good, the bad, and the ugly
22 years ago, Starbucks released its first seasonal to-go cup, launching a tradition […]
What an IGTV channel for gummy bears tells us about mobile marketing
Haribo recently launched a “Chewy Channel” on IGTV to promote gummy products through […]
October 2019
Twitter ends ad-free version for high-profile users
Did you know that there used to be an upper echelon of Twitter […]
Does high viewability always result in high recall ability?
Just because your ad has high viewability doesn’t mean that the users who […]
Interactive physical marketing 101
In a world increasingly focused on digital promotion, many brands underestimate the power […]