In a new marketing initiative from the beloved burger chain, Wendy’s Cyber Search Challenge sent customers on a digital scavenger hunt. With prizes that increased in value every day, the campaign kicked off on Monday with a $10 prize, and finished on May 8 with a final prize of $1,000. With an untold number of consumers stuck at home during the ongoing nation-wide lockdowns, Wendy’s Cyber Search Challenge brought the thrill of the chase to consumers wherever they might be.
How does it work? Each day, Wendy’s Twitter account has been sharing “digital clues” with followers. Super-sleuth users followed the clues to find gift codes scattered across Spotify, Wendy’s website, and Twitch, that are redeemable for the prizes. For full contest rules, you can check out the press release on their website.
While this sounds like buckets of fun, it couldn’t have come at a worse time: recent reports reveal that the popular food chain is facing beef shortages. Yep, you read that correctly. This time, the customers get to ask “Where’s the beef?” and Wendy’s doesn’t have an answer.
It looks like that didn’t stop users from having a blast tracking down the final code, though. Kudos to Wendy’s for finding ways to reach users when physical movement is still largely restricted.
— Wendy's (@Wendys) May 8, 2020