While Easter has certainly not experienced the same extent of commercialization as Christmas, it still provides ample opportunity for marketing around the globe.
The commercial side of Easter is perhaps most easily traced to those darned Victorians and their frivolous greeting cards. The introduction of the postage stamp in the mid-1800s meant that you could send cards for all occasions whatsoever for mere pennies – and if you could, why not?
The card-sending tradition stuck – and today it is estimated that over 40 million Easter cards are exchanged each year. But that’s just one sector of the Easter market. In 2016, American spending on candy for Easter even surpassed Halloween candy spending, at a whopping $2.4 billion! That number has only grown the years that followed.
Curious about the scoop on Easter consumer habits? Check out our infographic below!