What, Where, How Many… Your Copy Matters!
Whether you are reviewing copy for a fundraising letter or an eAppeal, or […]
April 2017
How Well Do You Know Your Audience?
Social media is a great tool because it lets you interact one-on-one with […]
6 Essentials For Effective Social Media Marketing
Social media is now a significant part of almost every company’s marketing strategy. […]
February 2017
Avoiding Common Copywriting Pitfalls
American journalist Gene Fowler once said, “Writing is easy. All you do is […]
January 2017
7 Resolutions For Every Marketer in 2017
We’re well into January of 2017 by now, but it’s not too late […]
September 2016
Words Matter, Part 2
This post is Part 2 in a series about donor centric approach in […]
July 2016
Should You Be Using Hashtags on Facebook?
Hashtags make sense on Twitter. Since the social network’s model revolves around up-to-the-second […]
May 2016
Inside Your Donor’s Mind, Heart and Wallet – Part 4
One of the hardest lessons a fundraiser has to learn is that fundraising […]
April 2016
Content that Matters
Today’s fundraisers are being pulled in many different directions, between offline and online […]
