April 2017

What, Where, How Many… Your Copy Matters!

April 13th, 2017|

Whether you are reviewing copy for a fundraising letter or an eAppeal, or […]

How Well Do You Know Your Audience?

April 5th, 2017|

Social media is a great tool because it lets you interact one-on-one with […]

6 Essentials For Effective Social Media Marketing

April 3rd, 2017|

Social media is now a significant part of almost every company’s marketing strategy. […]

February 2017

Avoiding Common Copywriting Pitfalls

February 16th, 2017|

American journalist Gene Fowler once said, “Writing is easy. All you do is […]

January 2017

7 Resolutions For Every Marketer in 2017

January 11th, 2017|

We’re well into January of 2017 by now, but it’s not too late […]

September 2016

Words Matter, Part 2

September 15th, 2016|

This post is Part 2 in a series about donor centric approach in […]

July 2016

Should You Be Using Hashtags on Facebook?

July 6th, 2016|

Hashtags make sense on Twitter. Since the social network’s model revolves around up-to-the-second […]

May 2016

Inside Your Donor’s Mind, Heart and Wallet – Part 4

May 10th, 2016|

One of the hardest lessons a fundraiser has to learn is that fundraising […]

April 2016

Content that Matters

April 21st, 2016|

Today’s fundraisers are being pulled in many different directions, between offline and online […]