The State of the “Uniom” – why proofreading is important
Twitter is abuzz this week after the State of Union tickets were released […]
January 2018
5 ways to keep people coming back to your website
The world of website traffic can be very confusing, and the formula for […]
November 2017
Twitter introduces new promote mode
Twitter just launched its new Promote Mode to make advertising easier for users. […]
September 2017
10 Things to Avoid in Your Email Marketing Campaigns
Email is our lifeblood, but sometimes we fail to use it the way […]
July 2017
For Photoshop Needs, Hire the Experts
There is no replacement for the perfect image. Whether you want to capture […]
June 2017
5 Ways to Boost Your Instagram Following
Creating eye-catching content is essential to building an Instagram following, but without a […]
May 2017
Here’s How Color Influences Branding
Every popular brand has a distinctive logo, but does the logo have anything […]
April 2017
What, Where, How Many… Your Copy Matters!
Whether you are reviewing copy for a fundraising letter or an eAppeal, or […]
How Well Do You Know Your Audience?
Social media is a great tool because it lets you interact one-on-one with […]
6 Essentials For Effective Social Media Marketing
Social media is now a significant part of almost every company’s marketing strategy. […]
February 2017
Avoiding Common Copywriting Pitfalls
American journalist Gene Fowler once said, “Writing is easy. All you do is […]
January 2017
7 Resolutions For Every Marketer in 2017
We’re well into January of 2017 by now, but it’s not too late […]
September 2016
Words Matter, Part 2
This post is Part 2 in a series about donor centric approach in […]
July 2016
Should You Be Using Hashtags on Facebook?
Hashtags make sense on Twitter. Since the social network’s model revolves around up-to-the-second […]
May 2016
Inside Your Donor’s Mind, Heart and Wallet – Part 4
One of the hardest lessons a fundraiser has to learn is that fundraising […]