Social media is a great tool because it lets you interact one-on-one with your customers. But it can be even better when it provides you with vast swaths of data that help you understand how your customers think. Here’s how to conduct behavior analysis at the click of a button:

Because so many people treat social media like an extension of their own being, they are not as guarded online as they would be over the phone or in conversation. Social media allows its users to post, share, and like everything that interests them, which can help marketers understand just exactly what people are looking for. Social media’s greatest ROI comes when you have a fine-tuned understanding of your audience.

Check out this infographic to see how conducting behavior analysis can help you understand your audience and increase the effectiveness of your marketing campaign.