Social media is now a significant part of almost every company’s marketing strategy. In fact, a recent Forbes article states that 92 percent of marketers say they have increased exposure through social media, and 80 percent see positive results for traffic. So what can you do to strengthen your strategy? Here are six essential tips.
1. Curate Content
Social media is never all about interaction. And that means when it comes to content, you should get stuck in the echo-chamber of just posting your own – you need to share your neighbor’s thoughts too! this may seem like a lot of work, but with help of curation like tools like Feedly or just setting certain buzzwords for Google alerts, content curation becomes just a matter of picking out what you like in your field.
2. Tag Influencers
You’re never going to get a boost for yourself unless you work with influencers. Influencers are people in your field who have a bigger following than you, but might be interested in promoting your content. The easiest way to get the attention of an influencer is tag them in tweet with your content linked to it.
3. Schedule Posts
Automating your posts helps you keep track of your social media strategy and frees you from the hassle of having to post the right content at the right time. Tools like Hootsuite, Buffer, and Sendible work well for this task.
4. Keep Up On Current Events
Social media is a community experience that focuses on “what’s trending.” You can find this out by checking stats on Google Trends. When posting your content, try to stay relevant by including popular hashtags or your take on what’s going on in the world. Be careful though – your goal should be to jump on trendy bandwagons, not get bogged down in online debates.
5. Share Across Many Platforms
This is important for brand consistency. Not only should you be sharing across many platforms, but you should also be sharing content in the same way for each of your social media avatars. The tools mentioned above can help you stagger the timing of your posts to meet the specific needs of each platform.
6. Follow Strategically
In the same way that you strategically share content with your influencers, you should always be scoping out new people to follow so you can build a quality audience. A helpful tool on Twitter called ManageFlitter can help you do this by letting you search users for specific hashtags or key words so you can gauge their interests.