Email is our lifeblood, but sometimes we fail to use it the way we should. For most professionals, email is the first and best way to reach another person – whether they be a colleague or a customer – so it’s important that all of your emails read well and present you the way you want to be presented.
This is especially important to a marketing campaign. Here your emails not only represent you; they represent your company, your product. So no spelling errors. No broken links. These things give a bad image of what your business is all about.
Here’s a list of the top 10 things to avoid in a email marketing campaign, from Citipost Mail.