Every popular brand has a distinctive logo, but does the logo have anything to do with success?
New research indicates that yes, the color of a brand’s logo influences the way people think about its services. In addition, the same color can mean different things in different industries. For example, the color red symbolizes hunger in the food industry, while in the car industry it can symbolize masculinity.
Choosing the right color can prompt a subconscious sense of security or familiarity in your customers. Check out this infographic from Towergate Insurance to learn more about how color can change the way people think about your brand.