Using nostalgia in marketing
Did you know that research has found that feelings of nostalgia make consumers […]
September 2019
August 2019
The Secret Weapon of Relatability
We’ve all experienced it – that feeling as though every day is Groundhog […]
July 2019
Old Spice and Melodramatic Storytelling
“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]
What Shutterstock’s latest ad tells us about images and storytelling
This year marks the 50th anniversary of the moon landing – and Shutterstock […]
Unlocking the power of irony in marketing
A bald man certainly would not be the first choice that comes to […]
June 2019
Livestreaming, oversharing, and cat filter fails
In marketing, sharing your story with your audience is of vital importance. Generating […]
Chuck-E Cheese’s weird-but-wonderful endless salad bar ad campaign
You’re watching sunset time lapses and montages of waterfalls play while a soothing, […]
June 2018
Infographic: What millennials think of your ads
Nonprofits, startups, and large corporations in 2018 have one thing in common: they […]
April 2018
Four steps for nonprofit storytelling
Fundraising for nonprofits is all about telling a story. But how do you […]
February 2018
Marvel’s ‘Black Panther’: A Lesson in Content Creation
Marvel’s Black Panther boasts the fifth highest opening weekend gross of all time, […]
January 2018
Tips to increase your blogpost readership [Infographic]
What determines whether a blogpost is ‘good’ or ‘bad’?
Most people assume that clear, […]
Gorilla channel tweet proves the internet can’t take a joke
Twitter is in an uproar after user @pixelatedboat posted a joke tweet with […]
December 2017
Geico’s new ad features penguins instead of the gecko
You’d have to live under a rock to have never seen a Geico […]
Oxford Dictionary’s word of the year is an odd choice
The Oxford Dictionaries Word of the Year 2017 is one you may have […]
Coke’s Christmas ad –cute or tacky?
One of the giants of the advertising world, Coca-Cola is always turning out […]