How Old Blog Posts Can Still Benefit You
You write a blog post for your website, but once the entry is posted, […]
September 2015
Mastering Multi-Channel Marketing
Multi-channel marketing can seem like a daunting task — so many different mediums, […]
Donate Now or Not?
It took a long time, but Facebook has finally recognized the important presence […]
The Art of Marketing: Storytelling
In the world of social media, you have the extraordinary opportunity to really […]
August 2015
Your Followers Are People Too!
Oftentimes in the social media world, it is easy to forget that you […]
How Much Do You Know About LinkedIn?
About 12 years ago, a social network dubbed LinkedIn was created for the […]
Gift Attribution in a Multi-Channel Fundraising Program
OPUSfidelis is a strategic marketing company serving both corporations and nonprofits. At the […]
Spread the Word: Make Viral Videos
You cannot willfully make a video go “viral.” Achieving millions of views and […]
Know Your Audience; Market Specifically
Ten years ago, knowing everything about everyone was impossible. Today, the idea is […]
What Are the Best Times to Post on Social Media?
Timing is everything in social media. For a post to be successful, it […]
Cultivating Donor Relationships for the Ages
As summer ends, and December is in sight, fundraisers need to remember basic […]
Four Ways to Up Your Content Shareability
Creating shareable content is essential to gaining recognition for your business. Whether it […]
Campaigning for Likes?
As 2015 wanes, candidates campaigning for the United States Presidential bid have increasingly […]
Engagement: The Key to Success
How many people know about you? How many likes do you have? Oftentimes, […]
The Annual Gift Hurts Your Fundraising
The old saying, “Christmas comes but once a year,” does not ring true […]