Retain Your Donors, Even in a Recession
You undoubtedly know that donor retention is an essential part of fundraising and […]
September 2015
Visual Marketing: A Call To Action
As the internet becomes both more populated and more accessible with each passing […]
Blog Like This, Not Like That!
Blogs are an integral part of your business’ online presence. In fact, an […]
Do You Need Social Media Help?
It is easy to lose yourself in the ever-raging social media storm. Should […]
Necessary Questions for Fundraising
As a fundraiser, it’s very easy to lose track of yourself in a […]
LinkedIn Is Encouraging Some “Following”
LinkedIn has long been viewed as the bastion of business social networking because […]
How Old Blog Posts Can Still Benefit You
You write a blog post for your website, but once the entry is posted, […]
Mastering Multi-Channel Marketing
Multi-channel marketing can seem like a daunting task — so many different mediums, […]
Donate Now or Not?
It took a long time, but Facebook has finally recognized the important presence […]
The Art of Marketing: Storytelling
In the world of social media, you have the extraordinary opportunity to really […]
August 2015
Your Followers Are People Too!
Oftentimes in the social media world, it is easy to forget that you […]
How Much Do You Know About LinkedIn?
About 12 years ago, a social network dubbed LinkedIn was created for the […]
Gift Attribution in a Multi-Channel Fundraising Program
OPUSfidelis is a strategic marketing company serving both corporations and nonprofits. At the […]
Spread the Word: Make Viral Videos
You cannot willfully make a video go “viral.” Achieving millions of views and […]
Know Your Audience; Market Specifically
Ten years ago, knowing everything about everyone was impossible. Today, the idea is […]