You write a blog post for your website, but once the entry is posted, what do you do with it? How can you reutilize your articles once they have been archived and all but forgotten? What will repurposing your old blog posts do for your business?

Repurposing your blog posts serves you in several ways. First, it increases your credibility. For instance, hyperlinking one of your old blogs in a newer post shows that you have a history in your field, and that you are an authority on your subject. Hosting webinars with material pulled from old blogs or using past blogs in presentations for sites such as LinkedIn’s Slideshare also increases your standing as a reliable source of information on a subject.

You can also achieve a wider audience reach by reusing old posts. A great way to do this is through a newsletter. Whether it be monthly or weekly, send a newsletter to all your clients with relevant links to old blog posts included. Post these old blogs on social media sites as well. A Facebook or LinkedIn post—or even a tweet—can substantially increase traffic to your website. For extra click-bait, turn these posts into lists. Lists, particularly picture lists, tend to draw more traffic than any other type of post.

Finally, you can use your old blogs to see what your followers like. Run a case study on what people consistently click on. Your old blogs can help you find direction for new ones—in their end is another beginning.

See Social Media Today for more.