As fundraisers, we must remember the ultimate importance of keeping our constituents satisfied and engaged with our organization. Nonprofits often have an array of fundraising channels they use to communicate their mission and raise funds.

You need to make sure that these channels are well organized and rooted in a clear strategic and tactical plan that embraces a multi-channel approach so you can effectively reach people where they are, not where we want them to be.  Planning, executing and tracking results may seem overwhelming, but it is important.

Firstly, you need to have an accessible and user-friendly website that is optimized for mobile and desktop devices—online giving in particular should require only few simple clicks, not a convoluted and frustrating process that leads many to abandon the donation page.

Your other channels should be equally organized. For example, if someone on your mailing list changes her address, be sure to take note, so you can still reach her via direct mail effectively. If people call you with questions, be sure to answer them directly and clearly and engage them in further conversation – even asking “why do you feel passionate about our mission” or “what motivates you to give us your hard earned money” – answers to questions like these often lead to a deep connection with the constituent and can solidify a longer term relationship. On the whole, you must really let your supporters know that you are there for them.

When you organize events, be sure that they truly are organized and setting the stage for a donor-centric event that affirms their support and informs at the same time. Your donors know they are there to to support you, so don’t be afraid to ask for. By the same token, make the event an enjoyable experience for them. Most importantly though, remember to follow-up after the event. Continued communication with your constituents marks dedication on your part and can shift the balance into building long-term advocacy.

Lastly, the best way to engender a sense of commitment among your supporters is by showing results. Nothing makes a person happier than seeing their gift actually making a positive impact in the world. Once you’ve told them your goals, and accepted their gifts, you must demonstrate to them the success you are having in the world!

See Nonprofit Pro for more advice.