What these brand reactions to viral moments tell us about marketing
Good marketing isn’t just about formulating a great strategy: it’s also about reacting […]
December 2020
October 2020
5 graphic design rules you shouldn’t ignore
Many of us who are in the marketing world aren’t graphic designers, but […]
What can presidential campaign merch teach us about marketing?
With the presidential election less than a month away, it’s crunch time for […]
September 2020
Mouth pajamas and puppy pants – the latest funny food marketing campaigns
Why is it that whenever something interesting happens in the marketing world, it […]
Gen Z consumers have higher ad recall than other age groups, study finds
Gen Z consumers (13-24-year-olds) get flack for having notoriously shorter attention spans than […]
August 2020
4 creative campaigns changing the corona marketing game
After months of blandly monolithic “We are there for you,” pandemic advertising, some […]
July 2020
Nike debuts new AirMax sneakers with AR twist
Have you ever wanted to design your own sneaker? In Nike’s latest marketing […]
May 2020
COVID-19 pushes ad buying to mobile
Between the shift to virtual workplaces and classrooms, virtual exercise classes, and everything […]
Utilizing user-generated content to keep your customers engaged
It’s no surprise that screen time has reached unprecedented levels since the implementation […]
Where’s the beef? Wendy’s wraps up Cyber Search Challenge amidst shortages
In a new marketing initiative from the beloved burger chain, Wendy’s Cyber Search […]
April 2020
Meet Knox Frost, the virtual influencer WHO thinks can mitigate COVID-19
In a campaign to raise COVID-19 relief funds, the World Health Organization has […]
Easter consumer insights [infographic]
While Easter has certainly not experienced the same extent of commercialization as Christmas, […]
March 2020
How COVID-19 is changing the fundamentals of connection
With most of the developed world on total lockdown in recent weeks, the […]
The two-second ad: how short is too short?
As attention spans get shorter and shorter, many marketers are asking the question: how […]
February 2020
February’s food ads: allstars and failures
February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]