For those of you who missed it, last week a recording of a court session went viral when lawyer Rod Ponton unwittingly hopped on the call with a cat filter on – and couldn’t figure out how to turn it off. The original posting of the now-famous clip has garnered over 10 million views on YouTube and been shared widely across the internet. From the trembling voice and doleful feline eyes darting about the screen searching for a solution, to the meme-able “I’m not a cat,” remark, the video captured the hearts of viewers across the nation.
In a new clip of “Unreleased Footage,” beverage brand Mike’s Hard Lemonade shows what could have happened after the viral clip ended.
“Oh geez did they hang up? They must have thought I was a cat!” says Ponton, clicking out of the meeting. “That dang cat filter.”
With a sigh, he sits back in his chair and pops a cold one of Mike’s. “Oh, well.”
“Rod was clearly having a hard day, and Mike’s Hard Lemonade wanted to be there to brighten it,” said Matt Talbot, Chief Creative Officer at the agency WorkInProgress, which produced the spot for the beverage company.
Mike’s cleverly capitalized on a cultural moment to promote their product – expanding their reach, increasing their relevance, and just being downright funny. For more examples of how brands have reacted to viral moments – both well and poorly – check out our post: What these brand reactions to viral moments tell us about marketing