On Wednesday, Joe Biden may have been the one being sworn in as President of the United States, but inauguration attendee Sen. Bernie Sanders captured everyone’s attention with his cold and grumpy bundled-up look.
Brands seized the moment and began pumping out #BernieSandersMittens memes, and the results are pure gold.
Shopify
Shopify used the original Bernie photo in conjunction with a few other shots from the day to make an entire vignette about vendor experiences, and it’s pretty great.
Waiting for your first sale pic.twitter.com/NKCAkcLf3A
— Shopify (@Shopify) January 21, 2021
Update: you just made a sale and you're now in line at the post office pic.twitter.com/vsmZTf7i6d
— Shopify (@Shopify) January 21, 2021
Etsy
Some Etsy shops have even gotten in on the action, selling Bernie mittens meme-related items ranging from, well, mittens to paintings of the now-iconic pose.
Yay ETSY to the rescue. I have Bernie in Mittens on my Etsy. https://t.co/2uh4tQOneU
— Dan Traveling (@DanTraveling) January 21, 2021
London Symphony Orchestra
Never has the orchestral musician’s experiences been more poignantly captured.
Counting your bars' rest like…
#BernieSanders pic.twitter.com/0qz5UEfhcc— London Philharmonic Orchestra (@LPOrchestra) January 21, 2021
KFC India
Particularly spicy was KFC’s effort to capitalize off the Sanders-Sanders connection.
https://twitter.com/KFC_India/status/1352303494229725184?s=20
wikiHow
wikiHow cobbled together a super-important how-to guide on staying warm, #Bernie style.
#BernieSanders #BernieSandersMittens pic.twitter.com/n6CyIBYErd
— wikiHow (@wikiHow) January 21, 2021
Andy Warhol Museum
#BernieSanders pic.twitter.com/WIwgM5BkS5
— The Andy Warhol Museum (@TheWarholMuseum) January 21, 2021
Royal Exchange Theater
❄️ Don’t worry…the heating will be back on by the time we’ve opened our doors ❄️#BernieSandersMittens pic.twitter.com/wvCCve2o8Q
— Royal Exchange Theatre (@rxtheatre) January 22, 2021
SmileShop Direct Club
When you have an inauguration at noon, but a SmileShop appointment at 1pm. #BernieSanders pic.twitter.com/zT6k1FWVvE
— SmileDirectClub (@smiledirectclub) January 21, 2021
Ibotta
https://twitter.com/IbottaApp/status/1352311202878091266?s=20
The Tweets highlighted in the post were selected from a list originally compiled by AdAge.