A Tale of Two Gifts: Matching and Lead
One only has to look at direct mail for a month or two […]
January 2017
The Difference Between Instagram and Snapchat Stories
When Instagram mimicked Snapchat last year, by introducing a Stories feature that looked […]
The Profitable Industry of Free Apps
Don’t let the ‘free’ in ‘Free App’ give you the wrong impression, because […]
How To Stop Social Media Apps From Eating Up Data
2016 saw the rise of video on social media. Facebook launched Facebook Live, […]
Accomplishing much with your donor
A recent study concluded that elected officials need to change their nomenclature to […]
Google Keeps Its Users On The Maps
Looking for an Uber? Try Google Maps.
Google Maps is expanding its functions so […]
Amazon Echo: Bidding Privacy Goodbye
At first glance, Amazon Echo looks like nothing more than a nice speaker […]
Snapchat Adapts To Mainstream
Last year, Snapchat was called the “world’s most confusing social network,” but that’s […]
So what should you ask for?
While many fundraisers use data analytics to determine the ask strings for fundraising […]
7 Resolutions For Every Marketer in 2017
We’re well into January of 2017 by now, but it’s not too late […]
The Ultimate 2017 Social Media Cheat Sheet
Social media reaches hundreds of thousands of people across the world on a daily basis… and […]
Uber And The Big Data Danger
Uber, the ride-sharing service, has a new tool that could benefit city planners, […]
Who do donors trust?
A study by Independent Sector looked at Americans’ trust of the charitable sector […]
Google Now Lets You Paint In Virtual Reality
With Tilt Brush, virtual reality transforms into an artist’s personalized palette.
The new virtual reality […]
McDonalds: A Case Study
When studying business plans, people typically don’t pinpoint McDonalds as the ideal case […]