A New Goal for 2016: Don’t Be Afraid to Be Original
It is no stretch to say that social media dominates much of our […]
December 2015
The Force Has Awakened: Social Media Is On Fire
After months of surviving the fans, the hype, and the marketing, the big day […]
Has Email Marketing Lost Its Influence?
Even as video advertising is rapidly becoming the dominant force behind marketing, email […]
November 2015
The Future Is Now: How to Best Market to Millennials
With more disposable income (and more inclination to spend) than ever before, the […]
Pinterest Optimizes Its Buying Options
Today, the social network Pinterest introduced another element into its ongoing effort toward […]
What Your Profile Pic is Really Saying About You
Your online profile is what you make of it. You could be sarcastic […]
Is the Future of Marketing Actually Messaging?
In the past five years, the market for web-based messaging apps has grown […]
October 2015
Lessons From Facebook’s “Censorship” Error
Recently, many Facebook users were frustrated to find that they could not post the […]
September 2015
Google and Facebook Offer Marketers New Opportunities
As the whole world moves onto the internet, online service companies have become […]
Short, Sweet, and Striking: The Content for Connectivity
We have said it before: the average person’s attention span has decreased in […]
Visual Marketing: A Call To Action
As the internet becomes both more populated and more accessible with each passing […]
Mastering Multi-Channel Marketing
Multi-channel marketing can seem like a daunting task — so many different mediums, […]
The Art of Marketing: Storytelling
In the world of social media, you have the extraordinary opportunity to really […]
August 2015
Gift Attribution in a Multi-Channel Fundraising Program
OPUSfidelis is a strategic marketing company serving both corporations and nonprofits. At the […]
Spread the Word: Make Viral Videos
You cannot willfully make a video go “viral.” Achieving millions of views and […]