With more disposable income (and more inclination to spend) than ever before, the 75 million strong millennial generation is quickly becoming the most important marketing demographic. Unsurprisingly, marketers everywhere are pouncing on opportunities to accrue long-lasting loyalty from millennials.

Marketing professionals divide millennials into four subdivisions: “Struggling Aspirationals,” “Successful Homeowners,” “Active Affluents,” and “Comfortable TV Watchers.”  Check out how this infographic analyzes them individually, and see how you should advertise to each distinct group:

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