Mobile is beyond integrated into people’s lives. In many ways, it directly influences their day-to-day lives. People now turn to mobile for news, email, shopping, entertainment, almost everything. This renders mobile a prime opportunity for marketers.
Without their phones, many people feel as helpless and uninformed about the world as a panda. While past surveys and studies have only attested to mobile’s dominance in our culture, there exists an interesting question: who is on mobile? What consumers are really driving m-commerce? Check out this fascinating infographic from Facebook IQ to see whom marketeers need to reach to unlock the golden mobile opportunity: