Since January, 2015 has brought about many changes for the way marketers present content. The recent explosion of video on Facebook and Twitter has allowed social media users’ attention spans to decrease to minuscule proportions. In addition, the millennial generation continues to become a larger part of many business’ target audience, in effect making old forms of content obsolete. In the coming year, marketers must find new ways to connect with multi-screen using and highly critical social media users.

Check out this infographic to see how content marketers can change for the better in 2016:

The State of Content: Rules of Engagement for 2016 [Infographic] | Social Media Today



Infographic credits to Adobe.