Creatively Using Celebrity Spots in Advertising
Once upon a time, there was a little something called a “celebrity endorsement.” […]
July 2019
How to use influencers to boost user-generated content
Just what is user-generated content, and how can you use it to your […]
“The World’s Comfiest Font”: What IKEA reveals about typography and marketing
IKEA has discovered the font of many blessings: a couch typeface called Soffa […]
The Significance of Visual Content in Marketing
Instagram! Snapchat! Tiktok! Why are these sites so popular with younger generations? While […]
June 2019
Let’s get meta: an infographic on making infographics
How can you construct infographics that are appealing and effective? Midori Nediger tells […]
May 2019
Business lessons we can all learn from the Kardashians
Some love the Kardashians. Others can’t stand them. But there’s one thing we […]
February 2019
Start up name trends in 2019
A rose by any other name might smell as sweet, but the reality […]
The best and worst Super Bowl ads of 2019
Whatever your feelings about the Patriots’ victory, Super Bowl LII has come and […]
December 2018
Web design trends for 2019
It’s December, and 2019 is just around the corner! What can you do […]
Pantone’s color of the year faces criticism
Pantone has just announced the color of the year for 2019 – and […]
Five companies with the best customer service
Newsweek recently conducted a consumer survey to determine which companies in America have […]
September 2018
The Key Principles for Branding a Nonprofit
Branding is much more complex than logo development and a mission statement. More […]
Volkswagen is discontinuing the car that changed advertising
As consumers turn to crossovers and SUVs, the sale of smaller cars has […]
Believe it or not, Comcast actually took their customer service too far
Twitter is a place where many brands interact effectively with consumers. While making […]
August 2018
Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]