The beauty of brevity in marketing
Two hippies sit on their yoga mats, extending a not-so-appealing invitation:
In our sweat […]
September 2019
August 2019
Spotify’s new ad campaign plays to the app’s strengths
Spotify’s latest ad campaign focuses on the natural relationship between car rides and […]
You’re not crazy – Instagram ads have doubled
In a money-grabbing move, the amount of ads on Instagram was doubled by […]
The boldness of brandless advertising
Crispy, triangular, cheesy-dusty crunches of corn goodness, shrouded in that distinctive blue bag
Know […]
Hulu is feline cheeky in its latest Sports Live campaign
Not everyone likes sports… but everyone loves cute and cuddly animals. To advertise […]
When Weird Works
JM Smuckers has launched a new ad campaign promoting Jif peanut butter, and […]
Hinge’s Heterodox Messaging Strategy
Dating apps focused on facilitating serious relationships present a bit of a business […]
Aesthetic Pick of the Week: Peaky Blinders
Starting today, billboards advertising the latest season of BBC’s Peaky Blinders will be […]
Our Top 5 Favorite Summer Marketing Campaigns
Ah, summer. The vacations, the pool parties, the sunshine. And … the heat. […]
The Secret Weapon of Relatability
We’ve all experienced it – that feeling as though every day is Groundhog […]
The Do’s and Don’ts of Troll Marketing
Trolls don’t just live under bridges in fairy tales anymore. They’ve invaded the […]
July 2019
Old Spice and Melodramatic Storytelling
“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]
Creatively Using Celebrity Spots in Advertising
Once upon a time, there was a little something called a “celebrity endorsement.” […]
Is it Time to Join the Virtual Reality Party?
Imagine: you’re on your laptop at home, trying to figure out what kind […]
What Shutterstock’s latest ad tells us about images and storytelling
This year marks the 50th anniversary of the moon landing – and Shutterstock […]