Cat-filter lawyer stars in “unreleased footage” spot for Mike’s Hard Lemonade
For those of you who missed it, last week a recording of a […]
February 2021
The Super Bowl roundup: a cavalcade of cliché
It wasn’t advertising’s best year at the Super Bowl.
What the commercials lacked in […]
January 2021
A match made in heaven: the Bubly-Bublé magic is back
When beverage brand Bubly first enlisted big band singer Michael Bublé to advertise, […]
December 2020
Ikea celebrates Christmas with gingerbread furniture
For their Christmas campaign, IKEA Canada has created gingerbread versions of some of […]
November 2020
Harnessing the magic of Ferris Bueller in advertising
Everybody loves Ferris! And let’s be real, how couldn’t you love the guy? […]
October 2020
3 Halloween creative campaigns that are scary good
With Halloween just days away, companies are rolling out their best seasonal campaigns […]
What can presidential campaign merch teach us about marketing?
With the presidential election less than a month away, it’s crunch time for […]
September 2020
Mouth pajamas and puppy pants – the latest funny food marketing campaigns
Why is it that whenever something interesting happens in the marketing world, it […]
Gen Z consumers have higher ad recall than other age groups, study finds
Gen Z consumers (13-24-year-olds) get flack for having notoriously shorter attention spans than […]
August 2020
A comprehensive history of everything that happened to Mr. Peanut in 2020
When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]
4 creative campaigns changing the corona marketing game
After months of blandly monolithic “We are there for you,” pandemic advertising, some […]
July 2020
Nike debuts new AirMax sneakers with AR twist
Have you ever wanted to design your own sneaker? In Nike’s latest marketing […]
Moe’s promotes new burrito with mini picnic tables
Harnessing the popularity of a recent viral post, Moe’s Southwest Grill is promoting […]
Vertical video ventures and Starburst’s latest ad campaign
Starburst has long been famous for its iconic square fruit candies. In a […]
May 2020
COVID-19 pushes ad buying to mobile
Between the shift to virtual workplaces and classrooms, virtual exercise classes, and everything […]