3 Halloween creative campaigns that are scary good
With Halloween just days away, companies are rolling out their best seasonal campaigns […]
October 2020
What can presidential campaign merch teach us about marketing?
With the presidential election less than a month away, it’s crunch time for […]
September 2020
Mouth pajamas and puppy pants – the latest funny food marketing campaigns
Why is it that whenever something interesting happens in the marketing world, it […]
Gen Z consumers have higher ad recall than other age groups, study finds
Gen Z consumers (13-24-year-olds) get flack for having notoriously shorter attention spans than […]
August 2020
A comprehensive history of everything that happened to Mr. Peanut in 2020
When the Super Bowl rolled around, Planter’s Mr. Peanut mascot went for a […]
4 creative campaigns changing the corona marketing game
After months of blandly monolithic “We are there for you,” pandemic advertising, some […]
July 2020
Nike debuts new AirMax sneakers with AR twist
Have you ever wanted to design your own sneaker? In Nike’s latest marketing […]
Moe’s promotes new burrito with mini picnic tables
Harnessing the popularity of a recent viral post, Moe’s Southwest Grill is promoting […]
Vertical video ventures and Starburst’s latest ad campaign
Starburst has long been famous for its iconic square fruit candies. In a […]
May 2020
COVID-19 pushes ad buying to mobile
Between the shift to virtual workplaces and classrooms, virtual exercise classes, and everything […]
Utilizing user-generated content to keep your customers engaged
It’s no surprise that screen time has reached unprecedented levels since the implementation […]
March 2020
The two-second ad: how short is too short?
As attention spans get shorter and shorter, many marketers are asking the question: how […]
February 2020
February’s food ads: allstars and failures
February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]
Did Bloomberg just catalyze a change in Instagram’s branded content policy?
Money can buy you a lot of things – but popularity isn’t necessarily […]
The OPUSfidelis Super Bowl roundup
On Sunday, Americans all across the United States gathered for one of the […]