Scary good marketing: how Netflix reinvented the billboard to spook pedestrians
Last week, Netflix placed an interactive billboard in the Piazza 24 Maggio in […]
July 2021
Heinz calls on hot dog and bun producers to eliminate superfluous buns
After decades of hearing consumers complain about having to purchase unequal amounts of […]
Is Betty Crocker’s No-Blow Candle a no-go?
Some people get paid to sit around and come up with inventions that […]
June 2021
IKEA seeks to create conscientious consumers in latest ad
In today’s fast-paced world, everyone is obsessed with trends. From the advent of […]
Lego my Lambo: first-ever life-size Lamborghini Lego model unveiled in new campaign
On June 8, Lamborghini unveiled their first-ever life-size Lamborghini Sián FKP 37 made […]
Oreo makes “offering” for extraterrestrials in new campaign
Aliens are so hot right now.
The internet is abuzz with anticipation for the […]
Smoother than butter: McDonald’s teams up with BTS in global campaign
Last week, McDonald’s launched the latest version of its Famous Orders ad campaign, […]
May 2021
EE’s latest ad demonstrates how their cell service is a cut above the competition
Losing cell service sucks. That’s why it’s important to have access to the […]
Charmin develops potty break tech with the BRB Bot
All of us have been there: sitting in hours of back-to-back zoom calls […]
The tale of the Noid: how a brand mascot led a man to hold hostages at gunpoint
After a 26-year hiatus, Domino’s has recently resurrected an old mascot called the […]
April 2021
Taco Bell is giving out free tacos for the “Taco Moon” – here’s how to get yours
In its first-ever global marketing campaign, Taco Bell will be giving out free […]
P&G working with Chinese agencies to dodge Apple privacy updates
As the impending end of cookies continues to stoke fear in the heart […]
TikTok launches new resource for brands
With TikTok continuing its reign as the most-downloaded app for Q1 2021, more brands […]
10 Facebook stats that will blow your mind [Infographic]
Did you know that Facebook boasts 2.8 billion monthly active users? Facebook has […]
March 2021
Digital ad exhaustion a growing concern for marketers in 2021
If you are a digital marketer, what are the chances that your web […]