New study: What is the #1 type of online content?
One of the most challenging and important aspects of online marketing is staying […]
November 2018
October 2018
Can buying a car be as easy as ordering takeout?
Auto dealer Carvana is taking car advertising in a completely new direction with […]
Is word of mouth important?
Did you know that 83 percent of Americans say that a word of […]
September 2018
Mini’s creative new ad campaign
Auto company Mini is showcasing the capacity of the Mini Countryman with a […]
Volkswagen is discontinuing the car that changed advertising
As consumers turn to crossovers and SUVs, the sale of smaller cars has […]
Murals- the hottest new marketing trend?
To many of us, murals may seem like an archaic form of advertising. […]
Controversial Nike campaign generates tons of publicity
Nike has incited controversy with their new ad featuring Colin Kaepernick, known for […]
The importance of social media in the online gaming industry
Social media is important for every business’s marketing strategy, including those in the […]
August 2018
Would you name your kid after Colonel Sanders?
KFC is at it again. In their latest marketing stunt, they’ve offered $11,000 […]
The top five calls to action
As marketers, we use calls to action (CTAs) constantly, but we don’t always […]
Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
Infographic: What to do with fake reviews
People may know in the back of their minds that not everything they […]
Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]
OK, Google: how to optimize your site for voice search
ComScore predicts that by 2020, half of Google searches will be done by […]
Funeral company’s attempt at humor falls flat
Most of the time in advertising, lots of attention is a good thing. […]