Murals- the hottest new marketing trend?
To many of us, murals may seem like an archaic form of advertising. […]
September 2018
Controversial Nike campaign generates tons of publicity
Nike has incited controversy with their new ad featuring Colin Kaepernick, known for […]
The importance of social media in the online gaming industry
Social media is important for every business’s marketing strategy, including those in the […]
August 2018
Would you name your kid after Colonel Sanders?
KFC is at it again. In their latest marketing stunt, they’ve offered $11,000 […]
The top five calls to action
As marketers, we use calls to action (CTAs) constantly, but we don’t always […]
Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
Infographic: What to do with fake reviews
People may know in the back of their minds that not everything they […]
Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]
OK, Google: how to optimize your site for voice search
ComScore predicts that by 2020, half of Google searches will be done by […]
Funeral company’s attempt at humor falls flat
Most of the time in advertising, lots of attention is a good thing. […]
Check out this pizza company’s clever new promotion
Many of us have thought about how those little plastic pizza savers that […]
Levi’s: how a 145 year old company has stayed relevant
The story of Levi’s is the quintessential American Dream: a German immigrant starts […]
July 2018
Is this new animal mascot better than the GEICO gecko?
An obscure brand of chicken might just have the new cutest animal mascot. […]
Why the pop-up shop trend is marketing gold
If you’ve been paying attention to Instagram lately, one of the latest trends […]
3 reasons why the email newsletter is still king
Email newsletters may be one of the oldest online marketing tools in the […]