Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
August 2018
Infographic: What to do with fake reviews
People may know in the back of their minds that not everything they […]
Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]
OK, Google: how to optimize your site for voice search
ComScore predicts that by 2020, half of Google searches will be done by […]
Funeral company’s attempt at humor falls flat
Most of the time in advertising, lots of attention is a good thing. […]
Check out this pizza company’s clever new promotion
Many of us have thought about how those little plastic pizza savers that […]
Levi’s: how a 145 year old company has stayed relevant
The story of Levi’s is the quintessential American Dream: a German immigrant starts […]
July 2018
Is this new animal mascot better than the GEICO gecko?
An obscure brand of chicken might just have the new cutest animal mascot. […]
Why the pop-up shop trend is marketing gold
If you’ve been paying attention to Instagram lately, one of the latest trends […]
3 reasons why the email newsletter is still king
Email newsletters may be one of the oldest online marketing tools in the […]
1 million people watch KFC livestream cats for 4 hours
KFC joined the Facebook live video trend with their latest marketing stunt. Their […]
Surrealist commercial imagines life without water
In their latest advertisement, faucet manufacturer Moen highlights the importance of water in […]
Prime Day- Amazon’s self-created holiday with unintended consequences
While retail sales usually slump in the summer as consumers spend their hard-earned […]
What Gen Z women want in marketing
How do you market to the rising generation of women? If they aren’t […]
Unique billboard series supports artists and community
Adams and Fairway Outdoor Advertising is doing something that has never been done […]