Volkswagen is discontinuing the car that changed advertising
As consumers turn to crossovers and SUVs, the sale of smaller cars has […]
September 2018
How can a charity attract young donors?
Attracting and engaging a younger audience is a challenge for the majority of […]
Believe it or not, Comcast actually took their customer service too far
Twitter is a place where many brands interact effectively with consumers. While making […]
Murals- the hottest new marketing trend?
To many of us, murals may seem like an archaic form of advertising. […]
Controversial Nike campaign generates tons of publicity
Nike has incited controversy with their new ad featuring Colin Kaepernick, known for […]
5 fundraising ideas that any charity can launch
As nonprofit fundraisers, we can often get stuck in a rut. While sometimes […]
U.S. Teens Maintain that Snapchat > Facebook
Snapchat is still the favorite among U.S. teens, a new study shows. eMarketer’s […]
The importance of social media in the online gaming industry
Social media is important for every business’s marketing strategy, including those in the […]
August 2018
Would you name your kid after Colonel Sanders?
KFC is at it again. In their latest marketing stunt, they’ve offered $11,000 […]
The top five calls to action
As marketers, we use calls to action (CTAs) constantly, but we don’t always […]
Content Marketing: Influencing 82% of consumers’ purchasing decisions
Companies utilizing content marketing create valuable content that attracts a desired audience and […]
Do donors dislike making larger gifts online?
Online giving is continuing to grow, but a recent study suggests donors don’t […]
Instagram hacks raise concern among users
Recent hacks of Instagram accounts have users worried about the security of their […]
Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
Infographic: What to do with fake reviews
People may know in the back of their minds that not everything they […]