Gift Attribution in a Multi-Channel Fundraising Program
OPUSfidelis is a strategic marketing company serving both corporations and nonprofits. At the […]
August 2015
Spread the Word: Make Viral Videos
You cannot willfully make a video go “viral.” Achieving millions of views and […]
Know Your Audience; Market Specifically
Ten years ago, knowing everything about everyone was impossible. Today, the idea is […]
What Are the Best Times to Post on Social Media?
Timing is everything in social media. For a post to be successful, it […]
Snapchat Marketing: Just Join the Party
With 200 million monthly active users, it is no overstatement to say that […]
Visual Storytelling for the Win
Goldfish have a nine-second attention span. The average human being now has an […]
July 2015
The Bait and Hook: How to Appeal to Your Donor
Like any pitch, direct response fundraising has two aspects: the bait and hook. […]
Amazon Launchpad Fuels Startups
Yesterday, Amazon announced Amazon Launchpad, a new program that will allow startup companies […]
How to Engage the Three Generations
It is fair to say that the internet impacts virtually every American’s life. […]
Lost Phone, Need Numbers: An American Tragedy
Twenty years ago, losing your phone meant one of two things: either your […]
Walmart Challenges Amazon In Its Prime
As July 15th approaches, all Amazon Prime customers wait with bated breath—Prime Day […]
Facebook Users Control What They See First
Back when people still read newspapers, syndicates always made sure to put the […]
Uber: App-laudable
Uber, the driving service app, has begun suggesting pick-up points for its users. […]
Social Media: Sophisticated Marketing
With so many posts about the “how to’s” of social media, it is […]
Picture This …
Independence Day is best remembered through pictures: fireworks in the iconic opening of Zodiac, […]