The Bait and Hook: How to Appeal to Your Donor
Like any pitch, direct response fundraising has two aspects: the bait and hook. […]
July 2015
Amazon Launchpad Fuels Startups
Yesterday, Amazon announced Amazon Launchpad, a new program that will allow startup companies […]
How to Engage the Three Generations
It is fair to say that the internet impacts virtually every American’s life. […]
Lost Phone, Need Numbers: An American Tragedy
Twenty years ago, losing your phone meant one of two things: either your […]
Walmart Challenges Amazon In Its Prime
As July 15th approaches, all Amazon Prime customers wait with bated breath—Prime Day […]
Facebook Users Control What They See First
Back when people still read newspapers, syndicates always made sure to put the […]
Uber: App-laudable
Uber, the driving service app, has begun suggesting pick-up points for its users. […]
Social Media: Sophisticated Marketing
With so many posts about the “how to’s” of social media, it is […]
Picture This …
Independence Day is best remembered through pictures: fireworks in the iconic opening of Zodiac, […]
June 2015
Be a Social Media Leader
Businesses need to have a positive presence on social media. Cicero once said […]
Create Content That Keeps Them Coming
Readers have always flocked to what appeals to them most, gravitating toward the biggest, best, […]
#Howtousehashtags
What do we do when we want something to be remembered and repeated […]
Don’t Confuse Your Donors
Confusing constituents is a detriment to non-profit organizations. For instance, if a nonprofit […]
Instagram Clarifies Its Image
Clarity in a product almost always garners praise from its users. Instagram, the […]
Content Marketing Made Concise
There is an old story among writers—most likely apocryphal—claiming that Ernest Hemingway once […]