Look who’s in these hilarious new commercials for J–B Weld
J-B Weld launched its first national TV ad campaign in its 50-year history […]
May 2018
How social media impacts brand loyalty and sales
What is the real influence of social media on the average consumer? We […]
What does your logo say about your brand?
A brand’s logo can play a important role in conveying your brand’s message, but […]
Gen Z: Their Unique View on Social Media
Generation Z is on its way to becoming one of the most crucial […]
April 2018
Snapchat is trying again with Spectacles 2
Spectacles was a big flop for Snapchat. So why are they trying again […]
New report: how have streaming services affected the music industry?
How have streaming services affected the music industry? A new report claims only […]
AR mirror enables women to “try on” lipstick
Cosmetic company Coty is changing what it means to sample makeup with its […]
Infographic: Where does your target audience spend time online?
Posting to social media can sometimes feel like a shot in the dark. The […]
Risky move? British pub chain quits social media
British pub chain J.D. Wetherspoon has made a risky move and deleted all […]
Play-Doh’s new “emerging species” campaign– cute or terrifying?
Play-Doh has a new ad campaign called the “emerging species” campaign, featuring imaginary […]
‘The Great Snapchat Egg Hunt’: A genius marketing move
When it comes to marketing your brand, there’s nothing like leveraging a worldwide […]
Which brands had the best April Fool’s Day pranks?
April Fool’s Day is a great opportunity for brands to poke fun at […]
March 2018
Five marketing tips for nonprofits
Marketing for a nonprofit is basically the same as marketing for any other […]
Can Bose’s glasses do what Google Glass couldn’t?
All previous attempts to create gimmicky glasses have failed; Google Glass, Snapchat Spectacles […]
Mattel launches line of ‘Inspiring Women’ Barbies
Mattel has created a new line of “Inspiring Women” Barbie dolls in honor […]