Snapchat is trying again with Spectacles 2
Spectacles was a big flop for Snapchat. So why are they trying again […]
April 2018
New report: how have streaming services affected the music industry?
How have streaming services affected the music industry? A new report claims only […]
AR mirror enables women to “try on” lipstick
Cosmetic company Coty is changing what it means to sample makeup with its […]
Infographic: Where does your target audience spend time online?
Posting to social media can sometimes feel like a shot in the dark. The […]
Risky move? British pub chain quits social media
British pub chain J.D. Wetherspoon has made a risky move and deleted all […]
Play-Doh’s new “emerging species” campaign– cute or terrifying?
Play-Doh has a new ad campaign called the “emerging species” campaign, featuring imaginary […]
‘The Great Snapchat Egg Hunt’: A genius marketing move
When it comes to marketing your brand, there’s nothing like leveraging a worldwide […]
Which brands had the best April Fool’s Day pranks?
April Fool’s Day is a great opportunity for brands to poke fun at […]
March 2018
Five marketing tips for nonprofits
Marketing for a nonprofit is basically the same as marketing for any other […]
Can Bose’s glasses do what Google Glass couldn’t?
All previous attempts to create gimmicky glasses have failed; Google Glass, Snapchat Spectacles […]
Mattel launches line of ‘Inspiring Women’ Barbies
Mattel has created a new line of “Inspiring Women” Barbie dolls in honor […]
3 tricks to boost your site’s readership
Whether you’re running an amateur blog or a corporate website, your end goal […]
Johnnie Walker rebrands itself for Women’s History Month
Whiskey brand Johnnie Walker has replaced its iconic top-hatted gentleman with a woman […]
February 2018
Lay’s debuts new smile bags
Lay’s has debuted a new collection of selfie-ready chip bags. The bags, which […]
Marvel’s ‘Black Panther’: A Lesson in Content Creation
Marvel’s Black Panther boasts the fifth highest opening weekend gross of all time, […]