April Fool’s Day is a great opportunity for brands to poke fun at their products or competitors. We’ve compiled a list of some of the best April Fool’s pranks and jokes that brands made this year.


Adobe made a cute video about a cat named Christopher, who uses Photoshop to make original art.


Reeses pranked shoppers at a grocery store in New Jersey by putting peanut butter eggs in the egg cartons.


Charmin toilet paper announced on Facebook that they were producing a new coffee called GoRoast – “for those who can’t wait to go.”

Charmin Go Roast April Fool's prank

Burger King

Burger King said that they were going to start producing a Chocolate Whopper, topped with raspberry sauce and candied blood oranges, and vanilla frosting. A lot of people were disappointed that this wasn’t real.

Google Maps

Google Maps debuted a special game this past week leading up to April Fool’s Day– a Where’s Waldo hunt.

It’s always a great idea to participate in holiday-related marketing to increase your engagement. Hope you’ve gotten some inspiration for next year! Which April Fool’s prank is your favorite?